Saturday, 4 March 2017

Mercedes-Benz Luxe Drive reaches Hyderabad with Chef Ranveer Brar





Luxe Drive beguiles the ‘City of Pearls’ over the weekend; emphasizes on growth in the Southern market

• Hyderabad witnessed Mercedes-Benz’s unique customer engagement initiative, Luxe Drive
• Luxe Drive is based on three strong pillars of adrenaline, gourmet and lifestyle
• Chef Ranveer Brar, one of India’s most celebrated chefs cooked some exquisite culinary delight for the people present at the event
• Vicky Chandhok, the renowned motorsports personality and former President of the Indian Motorsport Federation had his team of expert drivers showcasing the prowess of Mercedes-Benz cars at the event
• Exclusive collection of luxury brands like Hugo Boss, Jimmy Choo, and Armani were presented by Genesis Luxury
• The first phase of Luxe Drive will see an intriguing set of activities in the form of blind fold photography workshop, a musical event and introduction of ‘Dine with the Star’ concept
• Patrons got an opportunity to drive Mercedes-Benz cars on a specially designed track giving them an adrenaline rush like never before
• Additionally, a complementary vehicle evaluation was organized along with special trade-in, personalized finance offers for interested patrons
• After Hyderabad, Luxe Drive will travel to Chennai, Bangalore and Kochi in the 1st phase of the year

Hyderabad: India’s largest luxury car manufacturer, Mercedes-Benz organized its unique
customer engagement initiative, Luxe Drive, in the ‘City of Nawabs – Hyderabad’ over the
weekend. The patrons present at the event got a comprehensive brand experience, based
on the three pillars of Adrenaline, Gourmet and Lifestyle during these two days. The event
garnered success as patrons thronged the venue and enjoyed the luxurious brand
experience that blends the thrill of driving with lifestyle combined with gourmet. The event
was held at Shamshabad Go Karting Track, Rajiv Gandhi International Airport, Near
Parking Place, Shamshabad, Hyderabad, Telangana 501218.

The patrons enjoyed the best of luxury and brand experience made available by Mercedes-
Benz India. Celebrated Chef Ranveer Brar ensured that the guests were served delectable
gastronomy. The fashion workshop conducted by Genesis Luxury created furore among
patrons as they showcased global brands at the event. Patrons also received an opportunity
to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks.
This drive showcased the technological prowess and luxury quotient of the cars.

Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-
Benz India said, “The beautiful city of Hyderabad is an important center for us in the
southern market and it has given impetus to our growth strategy in the region. Customer
engagement programmes like Luxe Drive gives us an opportunity to reach out to our
potential customer base by providing them a comprehensive brand experience synonymous
with the Three Pointed Star. These kinds of customer related initiatives create a stronger
bond with our patrons and prospective customers. Our intention is to pay personalized
attention to all our patrons and Luxe Drive ensures that patrons enjoy the best of food, delve
into the best of luxury and lifestyle experience. We are confident of bringing more such
customized engagement programmes in the future, to fascinate our valuable patrons with
memorable experiences.”

Mercedes-Benz introduced many interesting activities this year like the Blind Fold
Photography Workshop and Live Musical Performances to enthrall the patrons. The blind
fold photography workshop celebrates the diversity of human conditions; a visually impaired
photographer conducted workshops for people at the event. The Live Musical Performance
from a local band entertained people at the event to the fullest. Some privileged guests get
a chance to ‘Dine with the Star’ where in a special menu is created for guests and they get
a preview of new models along with the opportunity to interact with the celebrities. The
guests can also have a self-driving experience of the New Generation Mercedes-Benz cars.

Luxe Drive had in store something for everyone, right from the tiny toddlers who can enjoy
themselves in the fun-filled zone specially created for them, to the ardent brand enthusiasts
who could pick some exclusive and trendy Mercedes-Benz merchandise. This time AMG
Lifestyle Collection was also on display in addition to the regular merchandise, adding even
more excitement. The MercedesTrophy zone had exclusive MercedesTrophy goodies on
display that kept the participants and families engaged throughout. The Mercedes-Benz preowned
car sales team also organized a free car evaluation where in a special trade-in
opportunity was provided along with personalized finance options.