Saturday, 4 March 2017

Eicher Polaris Multix launched in India with a price tag of Rs. 3.19 lakh



Eicher Polaris rolls-out BS IV variants way ahead of EPCA’s deadline

Delhi, March 2, 2017: Eicher Polaris Pvt. Ltd., a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc. that manufactures Multix – India’s first Personal Utility Vehicle has announced its full compliance with Bharat State IV norms, across all its variants today. As a part of its core belief in being future ready, EPPL has rolled-out its BSIV compliant vehicles way ahead (beginning March 2017) of the Environment Pollution Control Authority’s regulation deadline of 1st April.

Eicher Polaris Pvt Ltd launched India’s first personal utility vehicle Multix in June 2015 at the plant in Kukas, Jaipur addressing a need gap in the market and to build a new consumer segment in the Indian automobile industry.  In its first year of launch, Multix was present in 30 markets in August 2015 and now present in 13 states and over 70 markets. The company plans to expand its dealership network to 150 plus markets by Q3 of 2017 with the BS IV compliant Multix variants.

Speaking about EPPL’s preparedness, Mr. Pankaj Dubey, Chief Executive Officer, Eicher Polaris Private Ltd, says, “manufacturing vehicles that follow emission norms are a critical regulatory requirement and it is only prudent for all of us to catch-up with the trends and make suitable products for our customers. Multix represents our perceptiveness in understanding consumer requirements and keen interest in offering a solution that works for all. Roll-out of BS IV variants in advance is something that justifies our vision and mission for the future.”

Multix is a 3-in-1 personal utility vehicle catering to business, family and power generation needs of an independent businessman (an estimated population of 5.8 crores in India) residing in tier II and tier III towns. Multix is available in two variants, AX+ and MX priced at INR 3.19 lakh and INR 3.49 lakh respectively (all prices pan India) and four colors.
Multix has a generous cabin space that can comfortably seat a family of five along with luggage. Multix can be adapted to create large storage space of 1918 liters. In just 3-minutes, the vehicle can be configured for seating a family to larger boot space in order to cater to the business needs of the consumer.

Extreme 3-in-1 Adaptability
With versatility at its heart, Multix offers the unique power of extreme adaptability to consumers. It is designed and engineered to suit a family, business and power generation needs of the consumer. Multix has a generous cabin space that can comfortably seat a family of five along with luggage. Multix can be converted to create large storage space of 1918 liters. In just 3-minutes, the vehicle can be configured for seating a family to larger boot space in order to cater to the business needs of the consumer.

Superior All-Road Capabilities
Built through extensive consumer study, Multix is a differentiated vehicle. It is equipped with first-of-its-kind Pro Ride™ – independent suspension system, which coupled with 170 mm ground clearance, delivers unmatched ride experience on all kinds of roads. Powered by a diesel engine, Multix gives a mileage of 28.45 kmpl.  It has a unique tubular frame structure and Roll-Over Protection System (ROPS) that provides structural stability. The vehicle delivers superior energy efficiency & durability through its Flexituff™ body. It has undergone over 18,00,000 km equivalent of rigorous testing for off-road reliability, safety & durability and has been tested on one of the world’s toughest testing tracks in abroad as well as in India on specially built test tracks.

X-PORT™ - Power Take-off Function
With X-PORT ™ - most unique and exciting feature power-take-off feature of Multix, which can generate power up to 3 KW,  and unlock the potentials of independent businessmen, as it can be used for lighting homes and powering professional equipment such as drilling machines, DJ systems, water pumps and more.

In an endeavor to serve its prospective consumers better, Eicher Polaris Pvt Ltd. has entered into a strategic tie–up with Cholamandalam Investment and Finance Company Limited (Chola), Bank of India, HDFC Bank and Shriram Finance to extend auto retail finance options up to 90% of the vehicle’s price. Furthermore, consumers can also avail special advance booking package at Rs. 2999/-.