Mercedes-Benz ‘LuxeDrive’ arrives Hyderabad with Chef Ranveer Brar

Mercedes-Benz ‘LuxeDrive’ drives to Hyderabad;
redefining customer engagement initiative

•  A unique drive event with an impeccable blend of adrenaline, gourmet and
• haute couture drove into the City of Pearls - Hyderabad
•  Luxe Drive featured Chef Ranveer Brar preparing sumptuous meals for the
• participants; while ‘The Collective’ offered exclusive fashion through some
• of the world’s best fashion brands
•  An enthralling experience of adrenaline and excitement: Customers were
• afforded a chance to experience the fascinating range of Mercedes-Benz
• vehicles
•  Unique chance to test drive their vehicle of choice, provision of vehicle
• evaluation, opportunity for a special trade-in, personalized finance offers
• and other attractions
•  After Chandigarh, Gurgaon, Jaipur, Surat, Mumbai, Bengaluru, Chennai,
• Ranchi and Nagpur LuxeDrive now comes to Hyderabad
•  LuxeDrive will travel across the nation to provide the quintessential luxury
• experience synonymous with Mercedes-Benz

Hyderabad: Pursuing its ‘Live the Best’ philosophy, Mercedes-Benz organized new

customer engagement platform, ‘LuxeDrive’, in Hyderabad. This customer focused

program bestowed the patrons at Hyderabad with the best and the most comprehensive

luxury experience. This exclusive event engagedcustomers through a perfect

gastronomic interaction with Chef Mr. Ranveer Brar, a styling consultation with The

Collective, and the adrenaline experience with AMG models. LuxeDrive was held in

Hyderabad on 10th and 11th October, 2015 at Go Kartainment karting track,

Shamshadabad, R.G International airport Hyderabad – 501218.

Speaking about the event, Roland Folger, Managing Director and CEO, Mercedes-

Benz India, commented, “Premium experience is the key differentiator while investing

in a luxury car. Best Customer experience is a key pillar of Mercedes-Benz’s ‘Live the

Best’ philosophy, especially through innovative customer engagements such as

LuxeDrive. Through such initiatives we want to convey our patrons that we value our

customers and would be delighted to enhance the experience of luxury. With the

increase in the number of HNIs in Hyderabad; the City of Pearls is establishing itself as

a prime luxury destination in the country. Consumers in this city are well-informed and

increasingly demanding about latest luxury products and services. We are committed to

keeping our customers happy, and LuxeDrive aims to deliver this comprehensive luxury

experience that is synonymous with the brand.”

This unique and enthralling Mercedes-Benz LuxeDrive showcased the technical

expertise and superior performance of Mercedes-Benz range of vehicles, through a

series of self-driving exercises on a specially designed test track. Managed by a team of

expert drivers, various vehicle dynamics and features were experienced by participants

in both off-road and on-road conditions. The visitors experienced the memorable ‘Ah My

God!’ feeling with the range of AMG models.

There was also a special zone for exclusive Mercedes-Benz merchandise where guests

chose and took home their favorite merchandise. Thespecial ‘kids’ zone’ with games for

engaging the kids while their parents/relatives was an added attraction making

LuxeDrive experience a fun-filled event.The MercedesTrophy zone hadexclusive

MercedesTrophy goodies on display that kept the participants and families engaged

throughout. Guests also had the unique opportunity to get a free car evaluation from

Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and

personalized finance offers.

Mr. Yashwant Jhabakh, Group Chairman, Mahavir Motors, commented, “Hyderabad

market is set to grow exponentially and it is significant in the value chain. The varied

demand patterns for luxury cars combined with a considerably high disposable income,

makes Hyderabad a very attractive market for Mercedes-Benz. There is immense

potential for the consumption base to evolve and expand. Through the Mercedes-Benz

LuxeDrive initiative, we aim to provide a unique luxury brand experience to the

discerning customers in Hyderabad. Given our longstanding association with Mercedes-

Benz we are delighted to bring this initiative in Hyderabad.”

The Collective is a one of its kind, super-premium retail concept, known for its breadth

of exclusive fashion. With over 100 of the world’s best fashion brands under one roof,

this unique lifestyle store offers all connoisseurs a unique point of view on each

individual’s own personal style. The participants checked out the clothes and

accessories on display at the Luxe Drive website. The website also facilitates the

customer to pre-order clothes or accessories of their choicewhich will be delivered to

them at the venue.