Tuesday, 27 October 2015

Ashok Vashist is the new CEO of self-drive car rental company, MiCar

Ashok Vashist, CEO, MiCar

Suyagya Agrawal, Co-founder & Director, MiCar
MiCar appoints Ashok Vashist as the new CEO
Aims to bring in operational excellence & set a higher benchmark in customer service

New Delhi: MiCar, the leading self-drive car rental company which was launched last year in July 2014 in New Delhi by Mr. Suyagya Agrawal, is set to usher in an evolved standard of operational excellence and raise the bar for customer service in the industry. To this end, it has announced the appointment of Mr. Ashok Vashist as the new CEO. Mr. Vashist will execute MiCar’s expansion plans across multiple cities, boost customer experience and target higher operational excellence.
Mr. Vashist’s long association with the car rental industry and his profound experience in working with reputed brands makes him the perfect fit to lead the growth curve at MiCar. His chief responsibilities at the company will involve Operations Management and Excellence, Marketing, Customer Experience and Overall Strategy.
Talking about the appointment and his key responsibilities, Mr. Vashist says, “I’m elated to take on this new role that’s as challenging as it will be rewarding. My constant endeavour is to make sure that our customers get the best. As a step in the same direction, we’ve introduced new offers such as doorstep delivery, easy booking through mobile and web app, low security deposit and a transparent billing system.”
Mr Vashist has been instrumental in the growth and expansion story of global car rental brands in India. He has been the brain behind innovative strategies that have now become a prototype for every new car rental company to follow. During the course of his career, he has held various senior level positions in Sales, Marketing and Operations with industry bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).

About MiCar
MiCar is a self-drive car rental company that provides self-drive cars for rent at the customer’s doorstep – at affordable per hour/per day rates. Consumers can avail of this service by going on the company’s mobile and web app. With a fleet network of 150+ cars, MiCar is currently offering cars for self-drive in Delhi NCR with its head office in Dwarka.


MiCar is changing the way cars are owned and rented out thanks to its economic and convenient approach with affordable rates, user-friendly app-based booking, paperless billing, doorstep delivery and minimal security deposit to name a few. The company has also ensured that there is minimum paperwork for the customer.

MiCar

Company Profile

Committed to getting the fun back into driving, MiCar is a self-drive car rental company that provides self-drive cars for rent at the customer’s doorstep – at affordable per hour/per day rates. Consumers can avail of this service by going on the company’s mobile and web app. With a fleet of 150 cars at its disposal, MiCar is currently offering cars for self-drive in Delhi NCR with its head office in Dwarka.

MiCar is changing the way cars are owned and rented out thanks to its economic and convenient approach with affordable rates, user-friendly app-based booking, paperless billing, doorstep delivery and minimal security deposit to name a few. The company has also ensured that there is minimum paperwork for the customer. So, once the verification is complete, there are no more paper-work formalities. The company also facilitates support through a 24*7 call centre and roadside assistance that’s just a call away. A pay-by-half-hour facility is available for those who want to keep the car for an extra 30 minutes without being billed for the day. Giving it an edge over its competitors, the company promises to put to rest all the common concerns that come with renting a self-drive car – insurance, car cleaning, damages, parking and roadside assistance.

The technology-driven operations and loyal network of fleet partners ensures that it’s always a glitch-free ride for the customer. Since the company owns no assets of its own, it’s easy for it to adapt and adjust to varying customer demand as opposed to having fixed infrastructure that restricts people from faraway areas to come and pick cars.

MiCar plans to expand its operations to Tier 1 and Tier 2 cities by November 2015. As a part of the plan, Goa, Pune, Mumbai, Hyderabad, Jaipur and Aurangabad will soon come under the company’s ambit.

Ashok Vashist
Co-Founder & CEO
MiCar
Spokesperson Profile

Ashok Vashist, Co- Founder and CEO of MiCar, is based out of New Delhi.  Ashok has been instrumental in the growth and expansion story of global car rental brands in India. He was the brain behind innovative strategies that have now become a prototype for every new car rental company to follow. At MiCar, his chief responsibilities involve Operations Management & Excellence, Marketing, Customer Experience & Overall strategy.
He graduated from Mahatma Gandhi University, and holds a post graduate degree in management from the International Management Institute, Delhi. During the course of his career, he has held various senior level positions in sales, marketing and operations with industry bigwigs such as Hertz, Europcar. He launched the car rental business for International Travel House, an ITC group company, where he achieved significant business growth during his career.
Ashok was the COO and Executive Director of Easycabs where he conceptualised the launch and expansion aspects of the company. In a short span of just two years, he was able to expand the radio taxi operations to Chandigarh, Delhi, Hyderabad, Bengaluru and Mumbai (both at airports and within the city). Not only this, he led the company to become the undisputed leader in the radio cab industry.
Armed with industry insights, Ashok realised that there was a need for an integrated transport company servicing that could take care of all kinds of transport needs. This is how Wise Travel India (WTI) came into being. Having acquired radio taxi company, Wyn Cab and luxury coach company, Smart Ride, today WTI offers complete solutions in personal ground transportations space. The company was only a year old when he took on the transport planning and operations of Common Wealth Games2010. Recently, WTI was nominated for business leaders of tomorrow by the Economic Times Now.
Ashok brings his seasoned expertise of having worked with reputed brands in the travel and car rental industry to his present role as CEO of MiCar. He aims to revolutionise the self-drive car rental industry by making the service cost-effective, convenient and extremely customer-friendly for users.

Suyagya Agrawal
Co-founder & Director
MiCar
Spokesperson Profile

Suyagya Agrawal is the co-founder and director at MiCar, a popular self-drive car rental service based out of the capital. Suyagya drives Technology and Marketing at MiCar.
 While studying in the States, Suyagya realised that he didn’t want to restrict himself to the 9-5 office routine. Even though he loved technology, he wanted to make it more relevant in real-life. Meanwhile, he had been a loyal consumer of Zipcar during his university days. What set the ball rolling was the realisation that there was a gap in the self-drive car rental market in India. So, after some number crunching and analysis of market feasibility, he pitched his idea to his father, who eventually decided to fund the initiative.
Suyagya holds a Bachelor’s degree in computer engineering from University of Illinois at Urbana-Champaign, USA (2007-2011). Before he joined MiCar, he worked as a software engineer in a proprietary trading firm in Chicago and then worked with Cisco Systems till April 2013.
His aim is to actively lead the company’s expansion plan. For this, he will specifically look at launching the brand in multiple cities along with building the necessary technology to support efficient and intelligent logistical operations. He also wants to make MiCar the country’s “neighbourhood car”.
In his leisure time, this die-hard techie likes to swim, read, follow computer trends, play pool and groove to electronic dance music.