Bridgestone India launched fuel-efficient Ecopia EP150 and Ecopia EP850 tyres

BRIDGESTONE INDIA LAUNCHES ‘ECOPIA’ –
A FUEL EFFICIENT AND ENVIRONMENT-FRIENDLY TYRE

New Delhi, October 7th, 2015:  Bridgestone India, a group company of Bridgestone Corporation, the world’s leading rubber and tyre company, today announced the launch of its fuel-efficient Ecopia EP150 and Ecopia EP850 in India. Ecopia tyres are engineered with a combination of light and strong materials for greater fuel efficiency and to reduce carbon emissions. Independent testing has demonstrated that Ecopia EP150 and EP850 provides 7% and 10% better fuel efficiency respectively, when compared to conventional tyres.

Ecopia is a combination of the words “Ecology” and “Utopia”. It is one of Bridgestone’s flagship brands that represent the Company’s eco-activities.

Speaking on the occasion, Mr. Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone’s Environmental Mission Statement of “To help ensure a healthy environment for current and future generations” is the driving force behind our launch of Ecopia in India. Through Ecopia’s fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance.”

Bridgestone’s ECOPIA range of tyres utilizes unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, low rolling resistance, safety and durability. This enables Ecopia to cope with the demands of a wide variety of drivers. 

“The rise in eco-consciousness, coupled with drivers seeking new ways of stretching their petrol dollar, has led ECOPIA to receive growing interest from vehicle owners in the region since its introduction five years ago. As of April 2015, more than 10 million Ecopia tyres have been sold in the Asia Pacific region. Achieving this milestone within such a short period of time indicates that ECOPIA’s offerings are in line with consumer demands and requirements,” commented Mr Shinichi Hanashi, Chief Executive Officer of Bridgestone Asia Pacific Pte. Ltd. “The launch of Ecopia in India aligned with the Government of India’s “Make in India” campaign for indigenization.”


The Ecopia tyres are available in 26 sizes initially, ranging from 13" to 18" rim diameters, and is designed to fit many popular compact vehicles. Ecopia EP150 caters to small and mid-size sedans, while Ecopia EP850 caters to SUVs.


The fuel savings offered by Ecopia contributes to Bridgestone's global goal of improving tyre rolling resistance by 25 percent by 2020. The Ecopia tyre line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050 and beyond.


To learn more about the fuel-efficient Ecopia tyre line from Bridgestone, go to

http://www.bridgestone.co.in/Pattern.aspx?pattern=37

BRIDGESTONE INDIA Pvt. Ltd

Bridgestone India is a group company of Bridgestone Corporation, the world’s largest rubber and tyre company. Bridgestone India has grown tremendously since its establishment in 1996, and today, is a major supplier to almost all reputed Original Equipment Manufacturing (OEM) companies in India’s automotive industry. At Bridgestone, quality has always been a key focus, with strict standards set in place, coupled with certifications by the world’s leading authorities in quality management.

As a preferred supplier to major car manufacturers in India, Bridgestone is at the forefront of India’s burgeoning automobile segment, which has grown immensely over the past decade. To meet the ever-increasing demand of the Indian market, Bridgestone established its state-of-the-art manufacturing plant at Pithampur Industrial Area near Indore in 1996, and added another plant at Chakan Industrial Area near Pune, Maharashtra in 2013. Bridgestone constantly upgrades its plants to ensure that they maintain world-class efficiency and quality.

On the retail front, Bridgestone has a vast network of around 3,000 dealers spread across India, with new stores and dealers being added on a monthly basis. This ensures that Bridgestone products are easily available to all our customers - even to those in the most remote corners of the country.

Bridgestone India aims to improve itself daily, with the aim of being a key contributor to Bridgestone Corporation’s goal of “Dan-Totsu”, which is to become the undisputed leader in our industry.

Facts	Details
1.	Name: Bridgestone India Private Limited (BSID) (100% subsidiary of BSCAP)
2.	Establishment: February, 1996
3.	Managing Director: Mr. Kazuhiko Mimura
4.	Head Office:  Chakan, Pune ,Maharashtra
5.	No. of Plants: 2 - Chakan (Pune) and Kheda (Indore)
6.	No. of Employees: Approx. 3000 (as of September 2015)