Mercedes-Benz India appoints Michael Jopp as its Head of Sales and Marketing

Michael Jopp, Head of Sales and Marketing, Mercedes-Benz

• The new appointment comes into effect as Boris Fitz completes his successful tenure of four years in India and will be taking up a new assignment with Mercedes-Benz Turkey
• Michael Jopp is currently Head of Sales Management at Mercedes-Benz Cars Deutschland in Berlin and is responsible for developing sales measures and steering sales strategy
• The appointment came into effect from 1st August, 2016

Pune: India’s largest luxury car maker, Mercedes-Benz India today announced a key appointment in its Sales and Marketing function. The company appointed Michael Jopp as the Vice-President of Sales and Marketing beginning August 1, 2016. The new appointment comes into effect as Boris Fitz, Vice-President, Sales and Network Development, completes his successful tenure in India and will be taking over a larger role at Mercedes-Benz Turkey.

Commenting on the new appointment, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Boris played a pivotal role in Mercedes-Benz’s sales growth as the company witnessed a remarkable sales success amidst myriad market challenges. He was instrumental in creating the densest and most qualitative dealer network for Mercedes-Benz with dedicated dealer partners. We highly value Boris’ contribution to the rapid growth of Mercedes-Benz in India. We are equally excited to welcome Michael and are confident that with his rich experience in the domain of sales and marketing in Mercedes-Benz Cars, Michael will continue the strong growth momentum of the Three Pointed Star in this highly competitive and dynamic market.”

Michael has close to two decades of experience in the domestic automobile industry in
Germany and also in international markets both on the OEM and distributor side. He
has rich experience in areas of sales management, product management, marketing
and general management. Currently he is responsible for sales performance and sales
profitability for Mercedes-Benz Cars in Berlin. Michael also has considerable experience
working with the ‘smart’ brand and with its dealer network. A MBA from Goizueta
Business School, Emory University, Atlanta, Michael loves playing golf, traveling and
has a passion for literature.