 |
| L-R- Kevin Flynn, President and MD, FCA India and Maharaja Gaj Singh, Jodhpur |
Two global SUV Icons – the Jeep® Wrangler and Jeep Grand
Cherokee – launch in India
Local production in India of an all-new premium SUV to begin
in 2017
·
The legendary Jeep Wrangler comes to Indian
customers with four-door, single trim version called Jeep Wrangler Unlimited
·
The Jeep® Grand Cherokee line-up will include the
aggressive, fast and athletic Grand Cherokee SRT, the luxurious Grand Cherokee
Summit and the classy and refined Grand Cherokee Limited
·
FCA India to open 10 new distribution outlets in
nine cities by the end of this calendar year to sell Jeep products in India
AUGUST 30, 2016 | JODHPUR, INDIA - Fiat Chrysler Automobiles (FCA)
India today announced the arrival of two global SUV icons: the Jeep®
Wrangler and Jeep Grand Cherokee. FCA, which owns the Jeep brand globally, will
bring the two models to India as direct imports (Completely Built Units). The
company will add another vehicle to this line-up, an all-new, premium Jeep SUV,
when local production starts at its Ranjangaon manufacturing facility, near
Pune, next year.
Commenting on the global heritage of the legendary Jeep brand,
Kevin Flynn – President and Managing Director, FCA India
said, “Jeep pioneered the SUV segment and the concept of off-roading . Now we are
providing our Indian customers with access to what Jeep has to offer by
launching the Jeep Wrangler, the most capable production 4x4 vehicle in the
world and the luxurious Jeep Grand Cherokee, the most awarded SUV of all time.
The launch of Jeep in India marks a double milestone in the history of the
brand as this year we are also
celebrating the 75th anniversary of Jeep worldwide.”
Jeep dealer
network
The Jeep
Wrangler and the Jeep Grand Cherokee will be sold through 10 Jeep distribution
outlets called Jeep Destination Stores, in nine Indian cities by the end of
this year. The Jeep Destination Stores are designed to be premium and world class,
and have a high level of engagement with walk-in customers, prospects and
visitors.
The Jeep
Destination Store go live in Ahmedabad at the time of launch, followed closely
by New Delhi and Chennai in September. The Mumbai outlet will open in October,
along with a second outlet in New Delhi, both before Diwali, followed by
Hyderabad, Chandigarh, Kochi and Bengaluru. The Jeep India website will have
toll-free phone numbers where customers can inquire and they will be guided on
the bookings process and the purchase.
FCA plans to
focus a lot on providing the original Jeep experience to customers, as part of
its retail strategy in order to bring them closer to the virtues of the Jeep
brand and its Product Capabilities.
Jeep
operations
Kevin Flynn commented on the
business saying, “We
have invested US$ 280 million in our facility at Ranjangaon, near Pune, to
mobilize our localization strategy. We are on track with our plans to
manufacture and roll out an all-new, premium Jeep SUV from our plant in 2017.
After-Sales too plays a significant role in our India strategy. With the launch
of the Jeep Wrangler and Jeep Grand Cherokee, we will set a strong foundation
for all the aspects that will further strengthen our future in India.”FCA has focussed on After-Sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted innovative schemes that will give customers peace of mind and a satisfying Jeep ownership experience. The company will offer a two-year, unlimited mileage manufacturer’s warranty as standard on both the Jeep Grand Cherokee and the Jeep Wrangler. The warranty will have international coverage and will be transferrable to the second owner.
Branded Jeep Assist, a 24/7 helpline and roadside assistance program is being offered which will cover the vehicles for a two year, unlimited mileage period. Toll free assistance will be provided 24/7 in case of accidents and breakdowns and additionally, customers will be provided with a return journey Business Class air ticket or a hotel stay. FCA’s extended warranty on these Jeep vehicles is very competitive and offers one and two year options. Besides this, customers will have access to an exciting range of Jeep branded merchandise and accessories.
Jeep Brand
Jeep, a 75-year old brand that enjoys a rich heritage,
is known the world over for its originality and authenticity. The Jeep
capability quotient has been so impressive over the decades that consumers have
unshakable faith in its go-anywhere character. While luxury and capability are
the two primary product attributes that will connect consumers to Jeep in
India, these are supplemented by two further core values of freedom and adventure
that have been hallmarks of the Jeep brand throughout its 75-year history.
Commenting
on the Jeep Brand, Kevin Flynn said, “The originality of
the Jeep brand has been so alluring that the styling cues of Jeep have inspired
many other brands around the world but the reality is ‘There’s Only One’.”
To establish the Jeep Brand across the country, FCA
India will launch a campaign with the brand promise ‘There’s Only One’. The
campaign will largely use digital, print and outdoor mediums for amplification.
###
About the Jeep Brand:
Built on 75 years of legendary heritage, Jeep is
the authentic SUV with class-leading capability, craftsmanship and versatility
for people who seek extraordinary journeys. The Jeep brand delivers an open
invitation to live life to the fullest by offering a full line of vehicles that
continue to provide owners with a sense of security to handle any journey with
confidence.
The Jeep global vehicle line-up consists of the
Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and
Wrangler Unlimited.
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles
(FCA), the seventh-largest automaker in the world, designs, engineers,
manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo,
Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well
as luxury cars under the Maserati brand.
FCA also operates in the
components sector, through MagnetiMarelli and Teksid, and in the production
systems sector, through Comau and in after-sales services and products under
the Mopar brand name. In addition, the Group provides retail and dealer
finance, leasing and rental services in support of the car business through
subsidiaries, joint ventures and commercial agreements with specialized
financing services providers.
FCA operates through
companies located in 40 countries and has commercial relationships with
customers in approximately 150 countries.
THE JEEP® WRANGLER
|
Price
|
Rs.
71.59 lakh (ex-showroom, New Delhi)
|
|
Variants
|
Single
variant – Jeep Wrangler Unlimited 4x4
|
|
Engine
|
2.8-litre EcoDiesel, inline 4-cylinder,
Max power: 200 PS @ 3600 rpm
Max torque: 460 Nm @ 1600 – 2600 rpm
|
|
Transmission
|
5-speed
Automatic
|
|
Seating
|
5
occupants
|
Key Notes for Jeep Wrangler Unlimited
·
The iconic Wrangler – the most capable production
4x4 vehicle in the world
·
An authentic off-roader that has inspired its owners
to dream and delivers on the values of Freedom and Adventure time and time
again
·
The iconic design of the Wrangler is legendary
·
Customers around the world immediately identify with
its legendary styling cues – the vertical seven-slot grille, flanking round
headlamps and the trapezoidal wheel arches
·
This off-roader exudes superior quality and sheer
presence and conveys a sense of confidence in its stance and that it is able to
‘go anywhere’.
·
The most exciting part of the Wrangler is in its
personality – a fortress of a body shell that is protected by subtly inbuilt sport bars and it comes with
wash-out interiors with drain plugs
·
It comes with removable doors, a three-piece
modular, removable hard top as well as with a soft top – a standard addition to
the Wrangler package
·
Interiors – McKinley leather seats with accent
stitching, a lockable center console, anine-speaker
Alpine music system, a 6.5-inch Uconnect touch screen navigation system that is
accessible through voice commands
·
The Wrangler is the only Trail Rated SUV in the
marketit comes with our legendary Command Trac 4x4 system with heavy duty solid
axles, 18 bolt main case joint clamping to enable extreme capability and to
round it off, 17-inch Silent Armour Goodyear Tyres
·
The Wrangler Unlimited will be available in six
colours
THE JEEP® GRAND CHEROKEE
|
Variants
and Price
|
Grand
Cherokee SRT
|
Rs.
1.12 crore
(Ex-showroom,
Delhi)
|
|
Grand
Cherokee Summit
|
Rs.
1.03 crore
(Ex-showroom,
New Delhi)
|
|
|
Grand
Cherokee Limited
|
Rs.
93.64 lakh
(Ex-showroom,
New Delhi)
|
|
|
Engine
and Transmission
|
Grand
Cherokee SRT
|
6.4-litre HEMI V8 (Petrol)
Max power: 475 PS @ 6250 rpm
Max torque: 624 Nm @ 4100 rpm
Transmission: 8-speed Automatic with Paddle Shift
|
|
Grand Cherokee Summit
|
3.0-litre V6 EcoDiesel
Max power: 243 PS @ 3600 rpm
Max torque: 570 Nm @ 2000 rpm
Transmission: 8-speed Automatic with Paddle Shift
|
|
|
Grand Cherokee Limited
|
||
|
Seating
|
SRT,
Summit and Limited
|
5
occupants each
|
Key Notes for Jeep Grand Cherokee
·
Grand Cherokee
SRT
o The best of the
best as the flagship on-road performance machine of the Jeep line-up for India
o Zero-100 km/hr in
five seconds, thanks to the SRT’s ‘Launch Control’ button which is the trigger
to unleash that raw power
o Capability is
complemented by technology – it comes with a Quadra-Trac full-time
Active-on-Demand 4WD system linked to a five-mode Selec-Track system, supported
by a high performance adaptive suspension, complemented by highly effective,
high performance Brembo brakes with large, multiple-piston rotors
o
The
SRT’s capability is proven by high performance technology including
–Quadra-Trac full-time Active-on-Demand 4WD system linked to a five-mode
Selec-Track system, adaptive damping suspension, high performance Brembo brakes
at all four corners.
o It is just as
dynamic inside the cockpit too –it gives feedback on G-force on the 7-inch
instrument cluster and real time performance data on its 8.4-inch UConnect
system
o Ultra-luxurious
Laguna leather seats that are crafted with leather sourced from the world’s
finest Swedish tanners
o An 8.4-inch
multimedia system is wired to a 19-speaker Harman Kardon sound system enhances
the experience
o The Grand
Cherokee SRT will be available in five colours
·
Grand Cherokee
Summit
o
Pampers occupants with seats stitched and wrapped in
Nappa leather with a refined suede-like premium headliner
o
To keep the refinement consistent, the leather is
carried forward to the instrument panel door, center console, shifter knob and
the armrest
o
The use of open-pore wood tastefully enhances the
interior matching the aesthetics to the SUV’s impressive personality
o
Offers colour-coordinated interiors with the base,
‘Limited’ variant
o
It is equipped with a nine-speaker Alpine music
system synced to the 8.4-inch UConnect infotainment system
o
Customisable 7-inch instrument cluster
o
Rear seat passengers can enjoy the Blu-ray
entertainment system and the panoramic sunroof
o
Like the SRT, it offers Quadra-Trac II with the
SelecTerrain traction control system
o
Offered with smart-looking 20-inch alloy wheels
o
Available in six colours
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