Emerald Motors is Mercedes-Benz’s new 3S dealership in Ahmedabad, India

Mercedes-Benz bolsters its presence in Gujarat, unveils the largest 3S luxury car dealership in Ahmedabad

• Emerald Motors is Mercedes-Benz’s new 3S dealership in Ahmedabad, and the 8th outlet across Gujarat
• Emerald Motors also boasts of having an exclusive ‘S Lounge’, only the second such exclusive lounge in the entire country and the first one in Gujarat
• Emerald Motors is first Mercedes-Benz dealership in the country to inaugurate an exclusive Pre-Owned car section as well on the same day
• Emerald Motors’ 3S luxury dealership is located in the posh CG road area and is spread over an area of 34,600 sq ft. with superlative facilities like spares, sales and services all located under one roof
• Cumulative investment of over INR 12.5 crores | 94 professionally trained staff at Emerald Motors to ensure the renowned Mercedes-Benz brand experience and hassle free vehicle ownership experience
• The showroom boasts of a 11 car display that showcases a versatile range of Mercedes-Benz cars | The workshop has 18 bays for maintenance and repairs
• The showroom and the workshop were created in a span of one year |The workshop can service over 450 cars in a month’s time
• Ahmedabad is known as a business hub where demand for luxury cars have increased substantially over the last couple of years
• Mercedes-Benz will launch 12 new models and 10 new outlets pursuing the
’Winning’ strategy in India, aiming at winning the hearts and minds of
customers
• Mercedes-Benz India’s second dealership in Ahmedabad and the 85th
outlet across 40 cities, making it the densest network in the country for
luxury cars

Ahmedabad: Pursuing its philosophy of ‘Winning’ in 2016, India’s largest luxury car
maker Mercedes-Benz further strengthened its network presence by inaugurating its
second state-of-the-art 3S dealership in Ahmedabad. Emerald Motors, the new
Mercedes-Benz showroom is the largest 3S luxury dealership located in the posh
locality of CG Road. The 3S luxury car showroom was inaugurated by Mr. Roland
Folger, Managing Director & CEO, Mercedes-Benz India and Mr. Kanaiyo M.
Thakkar, Executive Director, Emerald Motors.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-
Benz India said, “Western India is an important market for us as we have witnessed
substantial demand coming from this region. With the inauguration of this second 3S
luxury dealership in Ahmedabad, we will be able to further strengthen our foothold in
Gujarat and capitalize on the growing demand for luxury automobiles. This is our 8th
outlet in this prosperous state and reiterates the market’s significance for Mercedes-
Benz India and underlines our relentless ‘Go to customer’ strategy. We are glad to
have found a trusted partner in Emerald Motors that understands our brand
philosophy and has invested in this luxurious venture. Their rich automobile expertise
and market experience in the state makes them the ideal partner for Mercedes-Benz.
Emerald Motors will be our fourth dealership launch for 2016 and it is a privilege to
connect with our elite customers in the ‘business city’ of Ahmedabad. We have further
consolidated our deep network reach in the country, now with 85 outlets across 40
cities.”

Folger further elaborated, “Our philosophy for 2016 is ‘Winning’ as we strive to
create newer avenues to create proximity with our distinguished customers.
Strategic network expansion drive is an integral part of our growth strategy. We have
already launched dealerships in Pune, Vijayawada and Nagpur. With this
inauguration in Ahmedabad, we have six more dealership inaugurations planned for
this year. We want to engage with our customers by offering our versatile products
and our world-class services. It is our continuous endeavor to give the best to our
customers across all spheres and this effort is towards the same goal. We are
confident that Emerald Motors with such a splendid infrastructure and highly
accomplished manpower will make owning a Mercedes-Benz a truly memorable
experience for our customers.”

The state-of-the-art 3S dealership of Emerald Motors is spread over a cumulative
area of 34,600 sq. ft., making it a lavish luxury destination for car enthusiasts. The
3S dealership is located in the premium locality of C.G.Road at Plot No. 4,
Shantisadan Sadan Society, near Parimal Cross Road. Emerald Motors boasts
of showcasing the entire range of Mercedes-Benz cars by creating a massive 11 car
display. Emerald Motors also houses a fully equipped service facility in the same
premises. The workshop is spread over an area of about 21,500 square feet and
has a capacity to service 16 cars per day. The body and paint shop is also integrated
in the workshop in addition to the 18 bays meant for maintenance and repair. With
more than 94 well-trained staff working in the showroom and the service centre,
Emerald Motors has put together a team which is dedicated, motivated and eager to
set new benchmarks in customer delight. The staff is trained in Superior quality
repair work and Mercedes-Benz values of PRIDE (Passion, Respect, Integrity,
Discipline and Excellence) in business dealings with customers.

Kanaiyo M. Thakkar, Executive Director, Emerald Motors commented,
“Emerald Motors is proud to partner with an iconic brand like Mercedes-Benz for the
first time. With over 130 years of automobile magnificence, our association with the
Three Pointed Star is truly inspiring and we are zealous to take this partnership
forward. We are in complete alliance with the Mercedes-Benz’s ‘Winning’ philosophy
that aims at connecting closely with our discerning customers. At Emerald Motors, it
will be our consistent endeavor to make customers for life through our superlative
brand experience and unwavering commitment to service excellence. While our
fascinating showroom will ensure a wholesome luxury brand experience, our stateof-
the-art workshop will ensure that our valued patrons enjoy a seamless ownership
experience for their precious Mercedes-Benz. We, at Emerald Motors, are confident
of delighting our customers with an unparalleled luxury purchase and ownership
experience.”

The inauguration of Emerald Motors will see Mercedes-Benz expanding its footprint
with the 85th outlet across 40 cities in the country. Mercedes-Benz India continues
to be the market leader in the luxury segment in India has the densest and most
qualitative network of any luxury car maker in India. The network expansion is well strategized bringing the company closer to the established customers, potential

patrons as well as offering all visitors the opulence of the Mercedes-Benz world.