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| Ashok Vashist, CEO, MiCar |
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| Suyagya Agrawal, Co-founder & Director, MiCar |
MiCar appoints Ashok Vashist as the new CEO
Aims to bring in operational excellence &
set a higher benchmark in customer service
New Delhi: MiCar,
the leading self-drive car rental company which was launched last year in July
2014 in New Delhi by Mr. Suyagya Agrawal, is set to usher in an evolved
standard of operational excellence and raise the bar for customer service in
the industry. To
this end, it has announced the appointment of Mr. Ashok Vashist as the new CEO.
Mr. Vashist will execute MiCar’s expansion plans across multiple cities, boost
customer experience and target higher operational excellence.
Mr.
Vashist’s long association with the car rental industry and his profound experience
in working with reputed brands makes him the perfect fit to lead the growth
curve at MiCar. His chief responsibilities at the
company will involve Operations Management and Excellence, Marketing, Customer
Experience and Overall Strategy.
Talking about the appointment and his key
responsibilities, Mr. Vashist says, “I’m elated to take on this new role that’s
as challenging as it will be rewarding. My constant endeavour is to make sure
that our customers get the best. As a step in the same direction, we’ve
introduced new offers such as doorstep delivery, easy booking through mobile
and web app, low security deposit and a transparent billing system.”
Mr Vashist has been instrumental in the
growth and expansion story of global car rental brands in India. He has been the
brain behind innovative strategies that have now become a prototype for every
new car rental company to follow. During the course of his career, he has held
various senior level positions in Sales, Marketing and Operations with industry
bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).
About MiCar
MiCar is
a self-drive car rental company that provides self-drive cars for rent at the
customer’s doorstep – at affordable per hour/per day rates. Consumers can avail
of this service by going on the company’s mobile and web app. With a fleet
network of 150+ cars, MiCar is currently offering cars for self-drive in Delhi
NCR with its head office in Dwarka.
MiCar is changing the way
cars are owned and rented out thanks to its economic and convenient approach
with affordable rates, user-friendly app-based booking, paperless billing,
doorstep delivery and minimal security deposit to name a few. The company has
also ensured that there is minimum paperwork for the customer.
MiCar
Company
Profile
Committed to getting the fun back into driving, MiCar is a self-drive car
rental company that provides self-drive cars for rent at the customer’s
doorstep – at affordable per hour/per day rates. Consumers can avail of this
service by going on the company’s mobile and web app. With a fleet of 150 cars
at its disposal, MiCar is currently offering cars for self-drive in Delhi NCR
with its head office in Dwarka.
MiCar is changing the way cars are owned and rented out thanks to its
economic and convenient approach with affordable rates, user-friendly app-based
booking, paperless billing, doorstep delivery and minimal security deposit to
name a few. The company has also ensured that there is minimum paperwork for
the customer. So, once the verification is complete, there are no more
paper-work formalities. The company also facilitates support through a 24*7
call centre and roadside assistance that’s just a call away. A pay-by-half-hour
facility is available for those who want to keep the car for an extra 30
minutes without being billed for the day. Giving it an edge over its
competitors, the company promises to put to rest all the common concerns that
come with renting a self-drive car – insurance, car cleaning, damages, parking
and roadside assistance.
The technology-driven operations and loyal network of fleet partners
ensures that it’s always a glitch-free ride for the customer. Since the company
owns no assets of its own, it’s easy for it to adapt and adjust to varying
customer demand as opposed to having fixed infrastructure that restricts people
from faraway areas to come and pick cars.
MiCar plans to expand its operations to Tier 1 and Tier 2 cities by
November 2015. As a part of the plan, Goa, Pune, Mumbai, Hyderabad, Jaipur and
Aurangabad will soon come under the company’s ambit.
Ashok
Vashist
Co-Founder
& CEO
MiCar
Spokesperson
Profile
Ashok Vashist, Co- Founder and CEO of
MiCar, is based out of New Delhi. Ashok
has been instrumental in the growth and expansion story of global car rental
brands in India. He was the brain behind innovative strategies that have now
become a prototype for every new car rental company to follow. At MiCar, his chief
responsibilities involve Operations Management & Excellence, Marketing,
Customer Experience & Overall strategy.
He graduated from Mahatma Gandhi
University, and holds a post graduate degree in management from the International
Management Institute, Delhi. During the course of his career, he has held
various senior level positions in sales, marketing and operations with industry
bigwigs such as Hertz, Europcar. He launched the car rental business for
International Travel House, an ITC group company, where he achieved significant
business growth during his career.
Ashok was the COO and Executive
Director of Easycabs where he conceptualised the launch and expansion aspects
of the company. In a short span of just two years, he was able to expand the radio
taxi operations to Chandigarh, Delhi, Hyderabad, Bengaluru and Mumbai (both at
airports and within the city). Not only this, he led the company to become the
undisputed leader in the radio cab industry.
Armed with industry insights, Ashok
realised that there was a need for an integrated transport company servicing
that could take care of all kinds of transport needs. This is how Wise Travel India
(WTI) came into being. Having acquired radio taxi company, Wyn Cab and luxury
coach company, Smart Ride, today WTI offers complete solutions in personal
ground transportations space. The company was only a year old when he took on
the transport planning and operations of Common Wealth Games2010. Recently, WTI
was nominated for business leaders of tomorrow by the Economic Times Now.
Ashok brings his seasoned expertise
of having worked with reputed brands in the travel and car rental industry to
his present role as CEO of MiCar. He aims to revolutionise the self-drive car
rental industry by making the service cost-effective, convenient and extremely
customer-friendly for users.
Suyagya Agrawal
Co-founder & Director
MiCar
Spokesperson Profile
Suyagya Agrawal
is the co-founder and director at MiCar, a popular self-drive car rental
service based out of the capital. Suyagya drives Technology and Marketing at
MiCar.
While studying in the States, Suyagya realised
that he didn’t want to restrict himself to the 9-5 office routine. Even though
he loved technology, he wanted to make it more relevant in real-life.
Meanwhile, he had been a loyal consumer of Zipcar during his university days. What
set the ball rolling was the realisation that there was a gap in the self-drive
car rental market in India. So, after some number crunching and analysis of
market feasibility, he pitched his idea to his father, who eventually decided
to fund the initiative.
Suyagya holds a Bachelor’s
degree in computer engineering from University of Illinois at Urbana-Champaign,
USA (2007-2011). Before he joined MiCar, he worked as a software engineer in a
proprietary trading firm in Chicago and then worked with Cisco Systems till
April 2013.
His aim is to
actively lead the company’s expansion plan. For this, he will specifically look
at launching the brand in multiple cities along with building the necessary
technology to support efficient and intelligent logistical operations. He also
wants to make MiCar the country’s “neighbourhood car”.
In his leisure
time, this die-hard techie likes to swim, read, follow computer trends, play
pool and groove to electronic dance music.
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