Mercedes-Benz India opens 4,500 sq. ft. dealership worth Rs. 1.8 million in Mangalore

L-R Boris Fitz Vice-President Sales and Network Development, Mercedes-Benz India, Sharath Vijayraghavan, Executive Director, Sundaram Motors, SS Ramasubramaniam Vice - President Cars, Eberhard Kern, Managing Director and CEO of Mercedes-Benz India

Mercedes-Benz inaugurates its state-of-art dealership in Mangalore; further strengthens its market presence in south

1. Sundaram Motors Mangalore is Mercedes-Benz’s 17^th outlet in South India
2. Modern dealership built on an area of 4, 500 sq. ft. with an investment of INR 1.8 million
3. The total staff members at Sundaram Motors Mangalore is 12 | Dealership created over a span of 10 months
4. Amenities bestowed at the dealership include display of latest range of fascinating Mercedes-Benz cars, demo cars for customer drive, exclusive Café Mercedes, an exquisite customer lounge, boutique and accessory display
5. Mercedes-Benz India is pursuing a ’15 in 15’ strategy: 15 new products for the Indian market and 15 new dealerships to be inaugurated in 2015
6. Widest and most extensive reach for any luxury car maker in India with 74 outlets across 39 cities

Mangalore: Mercedes-Benz expands its footprint in the country by inaugurating its state-of-art dealership in Mangalore and offering a world- class service to its patrons in the market. Mercedes-Benz is all set to captivate the discerning customers of Mangalore with the new dealership - Sundaram Motors, located at Summit, Airport Road, Marryhill in Mangalore. The dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes- Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.

Speaking at the launch of the dealership in Mangalore, Eberhard Kern, Managing Director and CEO, Mercedes- Benz India said, “Mercedes-Benz India has a strong customer centric approach and the inauguration of this state-of-art new dealership in Mangalore underlines this commitment. We are creating new benchmarks in modern luxury across markets and this new dealership in Mangalore is a reiteration of our pledge to extending the luxury automotive experience. Inauguration of Sundaram Motors Mangalore is part of our ’15 in 15’ strategy, where we plan to inaugurate 15 new outlets in 2015. Mangalore has been witnessing a steady growth in luxury cars and Mercedes-Benz’s presence in this emerging market will provide our discerning customers a luxury car destination, which is created to fascinate and excel in customer delight. In our endeavor to move closer to our customers, both in metros as well in tier II cities, our dealer partners play a very important role, by investing in such world-class facilities and services. We are confident that Sundaram Motors will create more value for our expanding customer base in Mangalore and adjoining markets.”

Sundaram Motors expands over 4,500 sq. ft. at Summit, Airport Road, Marvhill, Mangalore. The dealership boasts a display of the latest range of Mercedes-Benz along with a premium experience of exclusive customer lounge, boutique and accessory display. The dealership also facilitates a Café Mercedes exclusively for its patrons. Designed and created to provide a fascinating Mercedes-Benz experience for customers, the new facility has optimum visibility and presence in the area and is conveniently located for customers.

Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, “We are extremely delighted with our successful association with an iconic brand like Mercedes- Benz over the years. Mercedes-Benz and Sundaram Motors’ growth story in India has been strikingly similar and no less than remarkable. We have a strongly presence in the southern market with state-of-art outlets in Bangalore, Coimbatore, Madurai and now Mangalore. With this latest luxury destination in Mangalore we are confident of fulfilling the rising demand for the Three Pointed Star for our potential customers in this market.

We are also excited about the emerging opportunities in Mangalore and it will be our continuous endeavour to provide an unparalleled buying and ownership experience to our customers and create new benchmarks. Our enthusiasm and positive outlook for the market is reiterated by our new investments and new market expansion plans; thus also underscoring our deep trust in the Mercedes-Benz brand.”

With the establishment of the new dealership at Mangalore, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spreading across 39 cities and 74 outlets. The company is pursuing a strategic network expansion plan, with the objective of always moving close to the customers. Mercedes-Benz also inaugurated brand new AMG Performance Centre in Hyderabad and Pune to make the AMG performance brand, more accessible to the customers.