190HP Audi A6 Matrix launched in India with a price tag of Rs. 49.50 lakhs

Audi drives in the new Audi A6 Matrix

The world’s most successful executive sedan now more powerful, intuitive and sophisticated

·         New 2.0L TDI engine generating 190 hp (140 kw), power output increased by seven percent and fuel efficiency by five percent

·         New seven-speed S tronic transmission

·         New Audi Matrix LED headlights - standard

·         Next generation MMI with 20.32 cm retractable screen; Navigation with       MMI Touch - standard

·         Intuitive & Advanced Voice Dialogue System - standard

·         Best in class Bose Surround Sound with 600 watts output - standard

·         Offers eight airbags, two of which are dedicated rear side airbags

·         Engineered Intuition: #ItJustKnows

• Exceptionally priced at INR 49,50,000 ex-showroom New Delhi and Mumbai

Mumbai, August 20, 2015: Adding yet another winner to its comprehensive and diverse portfolio, Audi, the German luxury car manufacturer today introduced the new Audi A6 Matrix – a comprehensively updated version of one of the world’s most successful executive sedans. The winner in the business class is now even better with the new engine, new seven-speed S tronic transmission, Matrix LED headlights and an advanced infotainment system – all this at an exceptional price of INR 49,50,000 ex-showroom New Delhi and Mumbai. This is the sixth launch for Audi this year after the launch of the Audi R8 LMX, Audi RS 7 Sportback, Audi TT Coupé, Audi RS 6 Avant and the Audi Q3.

“With the new Audi A6 Matrix, we are writing the next chapter in an excellent success story. The Audi A6 Matrix sets new standards in innovative technology that makes the sedan even more efficient, more powerful, more intuitive and more sophisticated than ever. The car features Audi Matrix LED headlights, signature Singleframe grille, new engine and transmission and an advanced infotainment system along with comprehensive updates to the profile and design. The new Audi A6 Matrix with its ‘Engineered Intuition’ is a brilliant performer inside out and when you buy it, you couldn’t have asked for a better driving companion as #ItJustKnows. The new Audi A6 Matrix is our sixth launch this year. We have seen increasing demand and success with our launches and are confident of setting new benchmarks for the luxury car industry in India,” said Mr. Joe King, Head Audi India.

Design

Designed for athleticism and elegance, the Singleframe grille at the front is wider, its six corners are more striking; the chrome struts provide for even more elegance. The bumper has also been redesigned. The large, precisely defined wheels well emphasize the muscular character; the trim strips over the side windows are in high-gloss black.

Numerous components of aluminum and hot-shaped steel form the backbone of the systematic lightweight construction concept.

New 45.72 cm wheels,        five ‘ V ’ Spoke design alloy wheels for a sporty look

Length- 4.93 m Width- 1.87 m Height- 1.46 m

Weight - 1,830 Kgs 530-liter trunk capacity

Engine

The new Audi A6 Matrix is available in 2.0L TDI, delivering 190 hp (140 kW), mated to the sleek seven-speed S tronic transmission. The car propels from 0-100 kmph in 8.4 seconds.

Enhanced Driving Dynamics

Audi Drive Select with four driving modes for customized driving: Four cars in One	Steering Mounted Paddle Shifters  help in an engaging drive  with the new & powerful engine  with the S tronic  transmission
Adaptive Air Suspension that adjusts to varying road conditions as  well as adapts to the driving modes of the Audi Drive Select

The progressive Matrix LED Headlights Technology

Audi bundles the Matrix LED headlights with front and rear dynamic turn indicators	A bundle of 19 light emitting diodes per headlight paired with four reflectors produce the high-beam light
Matrix LED headlights which are permanently on high beam, ideally illuminate the road ahead without dazzling other road users by switching off individual LEDs

Safety

Continuing with our dedication to safety, the new Audi A6 Matrix comes with eight airbags, two of which are dedicated rear side airbags – a best in class feature. 

Well-Finished Interior

The bold style of the exterior is echoed in the car’s spacious interior. Every detail documents the uncompromising level of quality. Salient element is the ‘wrap-around’ – an inlay encircling the driver and co-seat passenger. The efficient four zone automatic air conditioning system is standard.

Seats are electrically adjustable with the driver side memory function	Seats wrapped in high quality Milano Leather in three colors: Black, Beige and brand new            Nougat Brown
Co-driver seat electrically adjustable from the rear for additional leg room	Four zone automatic air conditioning for individual temperature preferences

MMI and Infotainment

The new Audi A6 Matrix is equipped with the Next Generation Modular Infotainment Platform. With this, the customer gets a host of new functionalities. The MMI touch is also available as a part of this system. The new Audi A6 Matrix is also way ahead when it comes to infotainment.      The advanced MMI system also offers a Remote Control for the convenience of the rear seat passenger.

Power-retractable   20.32 cm monitor	Advanced voice dialogue system
Bose Surround Sound System with 600 watts output	Top-of-the-line navigation system