Tuesday, 14 June 2016

Force Motors now powers Puneri Paltan for Season 4 of Pro Kabaddi

  • Force Motors is the Principal Sponsor of the local team for Season 4 of Pro Kabaddi 
  • The company sees a strong connect of the indigenous sport with its customer base

Pune, June 13, 2016:  Force Motors, Pune based automotive manufacturer, today announced its Principal Sponsorship for Team Puneri Paltan for season 4 of the Pro Kabaddi league.  Pro Kabaddi series is gaining popularity every season. Puneri Paltan has proven its capabilities and was amongst the top contenders for the title position last year.  It is captained by Manjeet Chhillar and is coached by Arjuna award winner, Mr. Ashok Shinde, who hails from Pune.

Puneri Paltan plays its first game of this season on June 25, 2016 against Telugu Titans at Shree Shiv Chhatrapati Sports Complex, Balewadi, Pune. 

Force Motors’ sponsorship of this indigenous sport is based on the common attributes that are echoed by this earthy sport and its rugged, reliable and proven vehicles like Trax and Balwan Tractors. 

Mr. Ashutosh Khosla, President Sales and Marketing Force Motors said, “Kabaddi is the most popular sport in rural India, symbolizing physical strength, agile mind, and endurance.  Our customers see these very qualities reflected in our proven, rugged and reliable Trax Utility Vehicles and Balwan Tractors. We are pleased to be the title sponsors of our local Pune team; Puneri Paltan. Given the team’s track record, we are hopeful for a spectacular win. I wish all the players very best for this season! ”

Force Motors, was established in 1958 by Shri N. K. Firodia, with the vision to provide affordable commercial transport for the masses by harnessing the best available technology and offering economical, reliable and efficient products.
Force Motors (then known as Bajaj Tempo) started production of HANSEAT 3-wheelers in collaboration with Vidal & Sohn Tempo Werke Germany. The company continued to pioneer the auto industry in India with the iconic brands like the Tempo, the Matador and the Traveller.
Today, Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles. Its range includes Traveller light commercial vehicles, Trax multi-utility and cross country vehicles, Trump small commercial vehicles, and the Balwan range of Agricultural Tractors. The company continues in the founder’s vision of providing efficient, utilitarian vehicles that empower the individual entrepreneur to meet his and country’s ever changing needs.

In 1997, fully aware of the strength of Force Motors, in terms of engineering infrastructure and capabilities, Daimler asked it to set up a dedicated facility for producing and testing engines for Mercedes passenger cars and SUVs to be made in India. Till date Force Motors has supplied over 60,000 engines. This portfolio has grown to include the front and rear axles of the C, E, S and M class passenger cars and SUVs.

In 2015, BMW assigned Force Motors to produce and test the engines for all cars and SUVs to be made in India. A state of the art factory has been built to the exacting standards of BMW by Force Motors in Chennai close to the BMW car factory. This plant has a capacity to build and test 20,000 engines per year.