Tuesday, 8 March 2016

Mercedes-Maybach S 600 Guard arrives in India with a price tag of Rs. 10.50 crores

Roland Folger, Managing Director & CEO, Mercedes-Benz India, Dr. Martin Ney, German Ambassador to India

  • Mercedes-Benz drives in the first passenger car in the world with the highest protection level VR 10: Mercedes-Maybach S 600 Guard launched in India
  • The Mercedes-Maybach S 600 Guard is the world’s first civilian vehicle to be certified with the highest ballistic protection level: VR 10
  • The Mercedes-Maybach S 600 Guard with VR 10 protection level was launched in India within 15 days of its international debut – the fastest ever introduction of a car from the global portfolio
  • Outstanding strength and stability thanks to the specific reinforcement of the base structure, that is integrated into the body shell at the production stage
  • Superior performance: V12 petrol engine, generating 390 kW (530 hp), 830 Nm of torque and the 7G-TRONIC automatic transmission, results in lower fuel consumption with impressive acceleration for a rapid escape from the danger zone when under threat
  • Mercedes-Benz India ‘Guard’ portfolio comprises the Mercedes-Maybach S 600 Guard and the S 600 Guard
  • The Mercedes-Maybach S 600 Guard offers additional leg room, enhancing the overall comfort quotient of the car
  • Mercedes-Maybach S 600 Guard is the most expensive car available in the Mercedes-Benz portfolio in India
  • The Mercedes-Maybach S 600 Guard is priced Rs.10.50 crores onwards (Ex-showroom Delhi)

New Delhi: The country’s largest luxury car maker Mercedes-Benz redefined the exclusive and luxurious armored vehicles segment in India, by launching the new Mercedes-Maybach S 600 Guard. The exquisite Mercedes-Maybach S 600 Guard is the first civilian vehicle to be certified with the highest ballistic protection level VR10, and is one of the safest luxury spots on wheels in the world. Today, Mercedes-Benz offers the widest range of special protection vehicles catering to the most stringent demand of its high profile customers.

The Mercedes-Benz Guard range in India currently comprises the Mercedes-Maybach and S 600 Guard. The Mercedes-Maybach S 600 Guard was launched by the German Ambassador in India, H.E. Dr. Martin Ney and Roland Folger, Managing Director and CEO, Mercedes Benz India.

Roland Folger, Managing Director and CEO, Mercedes Benz India commented, “Mercedes-Benz’s remains the most trusted brand globally in manufacturing ‘Guard’ vehicles since 1928. It is hence not surprising that most of the global heads of states, top diplomats, business tycoons and celebrities prefer a ‘Guard’ vehicle. We are pleased to introduce the world’s first passenger vehicle certified with the highest ballistic protection level of VR10, in India. The Mercedes-Maybach S 600 Guard is launched in India within 15 days of its international debut. With the introduction of the Mercedes-Maybach Guard, we continue to follow our ‘top of pyramid’ approach for the discerning Indian customers.”

Mr. Folger further elaborated, “In 2015 we completely redefined the highly exclusive luxury sedan segment with the launch of the Mercedes-Maybach. With the introduction of the Mercedes-Maybach S 600 Guard, we have now created an unmatched offering in the segment and strongly reiterated our ‘technological leadership’ in the field of special protection vehicles. The Mercedes-Maybach S 600 Guard is the pinnacle of luxury motoring coupled with the highest level of safety and security. This super luxury protection

vehicle maintains the exquisite panache associated with the Maybach, coupled with the ground-breaking security features of Mercedes-Benz’s trademark ‘Guard’ range.
The launch of the Mercedes-Maybach S 600 Guard symbolizes our unsurpassed commitment of giving the best to our customers.”

The Mercedes-Maybach S 600 Guard delivers the highest levels of ballistic and blast protection, available for a non-military vehicle. Simultaneously, it offers unsurpassed levels of spaciousness, ride comfort and on-board luxury features. The rear seats have also been repositioned further back, adding to the sense of privacy.

Part of the protection concept is that, it takes a very keen eye to distinguish the armoured version of the Maybach from its series-produced counterpart. A series of special technical features also ensures that the Mercedes-Maybach S 600 Guard remains mobile during and also after an attack and is able to exit the danger zone.

The new Mercedes-Maybach S 600 Guard has been officially certified by the Ballistics Authority and for the first time, meets the very highly stringent requirements for VR10 protection rating. These guidelines specify that the bodywork and windows must be able to withstand hardened steel core bullets fired from an assault rifle. The vehicle also has an ERV 2010 rating (Explosive Resistant Vehicles). After the inspection by Germany's Federal Office of Criminal Investigation, the vehicle was approved without any constraints.

The Mercedes-Maybach S 600 Guard: The Essence of luxury meets the pinnacle of safety, security and performance

The robust Mercedes-Maybach S 600 Guard is an engineering marvel that defines sophisticated aesthetic styling, world-class safety and unmatched driving performance.

This super luxury sedan is a hallmark of seamless design coupled with revolutionary safety and security features that is powered by a monstrous V12 petrol engine.

Twelve-cylinder power pack

The Mercedes-Maybach S 600 Guard delivers a superior performance thanks to its powerful V12 petrol engine, which generates 390 kW (530 hp) power. Thanks to 830 Nm of torque and the 7G-TRONIC automatic transmission, the Mercedes-Maybach S 600 Guard combines lower fuel consumption with an impressive acceleration for a rapid escape from the danger zone when under threat. For weight reasons the top speed is electronically limited to 190 km/h.

Technical Specifications Mercedes-Maybach S 600 Guard Arrangement/no. of cylinders V 12 Total displacement (cc) 5,980 Power kW(hp) @ rpm 390 (530)@4900-5300 Torque (Nm) @ rpm 830 @ 1900-4000 Acceleration (km/h) (s) 7.9 Top speed km/h (electronically limited) 190

An invincible exterior combines the ultra-luxurious interior: Resilient body shell, supreme safety & security features

The Mercedes-Maybach S 600 Guard embarks exceptional strength and stability due to a specific reinforcement of the base structure which is integrated into the body-shell production stage. The luxury sedan maintains its state-of-the-art comfort and luxury

features inside the cabin by sophisticated integration and intelligent overlapping of all protective elements.

At the body-shell stage of the vehicle, protective components of special steel are integrated into the cavities between the body structure and the outer skin. Systematic overlapping systems at critical points, such as material transitions and interstices provide comprehensive ballistic protection. The windows have been ergonomically designed with the usage of the best quality and durable materials that ensure passenger safety, even in extreme situations.

Despite the appealing outer laminated structure of the windows, they are precisely coated with polycarbonate on the inside for splinter protection.

The collaboration of all the safety equipment and technology inside, makes the Mercedes-Maybach S 600 Guard a safe cocoon for the occupants who not only witness ballistic protection, but also comprehensive protection against explosive devices. In the event of an explosive charge detonating at the side of the vehicle, the armouring protects the occupants as effectively as it does in an assault with explosives beneath the vehicle: the new underbody armouring, entirely covers the underbody under the occupant compartment, a unique feature in the civilian special-protection segment.

Intelligent assistance systems

The Mercedes-Maybach S 600 Guard is also equipped with the latest technical innovations that make it a shining example of passenger car development. As part of the

Intelligent Drive, these optionally include assistance systems which considerably enhance comfort and safety.

The following options are available:

  • Night View Assist Plus | LED Intelligent Light System | 360° camera
  • Guard-specific equipment for more comfort and safety
  • In addition Mercedes-Benz offers further optional extras which were specifically developed for the Mercedes-Maybach S 600. These include:
  • Opaque roller blinds all-round in the rear | heated windscreen and side windows
  • Easily operated panic alarm system
  • Fire extinguisher system with automatic activation
  • Emergency fresh air system protecting occupants from the ingress of smoke or irritant gases
  • Hydraulic power for the heavy side windows
  • LED reading lamps in the rear

As in the case of standard production models, the full manufacturer's warranty also applies to the Mercedes-Maybach S 600 Guard and the other models in the Guard family. All the Mercedes-Benz service outlets worldwide are also able to service, maintain or carry out any necessary repairs for the Guard models.

Brief history on ‘Guard’ vehicles by Mercedes-Benz

Globally, Mercedes-Benz has the distinct stature of having an iconic history of building special protection vehicles for emperors, head of states, politicians, VIPs etc. for over 85 years. In 1928, the Nürburg 460 model was introduced, when Daimler-Benz became the first company in the world to begin factory-fitting saloons with special protective features

to shield the occupants from gunshots and explosives. This was when Emperor Hirohito of Japan personally selected an armoured "Grand Mercedes" as his official car. Today after several decades, Mercedes-Benz continues its endeavour of manufacturing the safest and most luxurious protection vehicles for distinguished patrons across the world.

Politicians and heads of state across the world entrusts their safety and security to Mercedes-Benz special-protection vehicles. From 1965 onwards Mercedes-Benz offered numerous models with special protection. In addition to the legendary Mercedes-Benz 600 Saloon and Pullman Saloon models, in the 1970s and 1980s the range included the 280 SEL 3.5 and V8 S-Class models, the 350 SE/SEL and 450 SE/SEL as well as the 380 SE/SEL to 560 SEL. Since 1979 Mercedes-Benz has also been building G-Class models with protective systems.

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.

Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The company has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row.

Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as the ‘most awarded luxury car brand’ in India. The brand has won as many as 28 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.