Monday, 28 March 2016

Mercedes-Benz inaugurates the first 3S facility in Vijayawada; strengthens its footprint in Andhra Pradesh

Roland Folger, Managing Director & CEO, Mercedes-Benz India presenting memento to Yashwant Jhabakh, Group Chairman, Mahavir Motors

  • Vijayawada is an emerging centre for economic prosperity and gets its first Mercedes-Benz 3S dealership
  • Mercedes-Benz now has 23 outlets across 10 cities in the southern market 
  • Mercedes-Benz India witnessed a strong 32% growth in 2015, selling 13,502 cars
  • The southern market grew by a notable 40% in 2015 and contributed 27% to the national sales in the year
  • The state-of-the-art 3S dealership will cater to Vijayawada and the entire central Andhra Pradesh market including cities like Visakhapatnam, Rajahmundry, Guntur, Prakasham etc.
  • Accommodating a 4 car display, Mahavir Motors Vijayawada can display the entire range of fascinating Mercedes-Benz cars
  • Built with an investment of INR 5 crores, Mahavir Motors Vijayawada spreads over a lavish 20,000 sq. ft. of area
  • With 4 dedicated service bays and a capacity of servicing approximately 90 cars a month, the workshop has been built at par with the brand’s global benchmark
  • With the inauguration of Mahavir Motors Vijayawada, Mercedes-Benz now has the widest and the most intensive network reach for any luxury car maker in India; presenting luxury motoring in 40 cities with its 83 outlets

Vijayawada: India’s largest luxury car maker Mercedes-Benz today underscored its presence in the industrial hub of Vijayawada, with the inauguration of its first world-class 3S dealership. Mahavir Motors Vijayawada is a state-of-the-art luxury car dealership that promises to fascinate the growing customer base of the region and in central Andhra Pradesh. The luxurious 3S dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Yashwant Jhabakh, Group Chairman, Mahavir Motors.

Inaugurating the dealership, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Vijayawada is an established industrial city and is fast developing into an emerging market with a strong growth potential for luxury cars. The increasing customer base for Mercedes-Benz in Vijayawada reiterates our confidence in the market, resulting in the creation of a world-class luxury dealership like Mahavir Motors. It was important for Mercedes-Benz to expand its footprint in this important market and introduce the fascination of the Three Pointed Star to our potential customers and enthusiasts in Vijayawada. This is the first dealership that has been set up by our partner Mahavir Motors in Vijaywada, thus fortifying the brand’s presence even further. With a top-class infrastructure in place, we are confident that Mahavir Motors Vijayawada will be able to successfully tap the potential of the market.”

Mr. Folger further elaborated, “In 2016, we will launch 12 new products, some products without a predecessor and inaugurate 10 new outlets, driving into new markets with a focus on Tier II markets like Vijayawada. We are confident of maintaining our strong performance for the year and aim for a sustainable and profitable business in India. It is emerging markets like Vijayawada that strengthens our belief in the India growth story even more.”

Mahavir Motors is spread across an area of 20,000 sq. ft. which promises to be a one-stop luxury destination for luxury automobile enthusiasts. A team of 25 trained personnel will serve customers in the workshop that can facilitate 4 cars at one go. Mahavir Motors Vijayawada is located at Survey No 250/11 – NH5, Gudavalli.

Yashwant Jhabakh, Group Chairman, Mahavir Motors commented, “It is a very proud moment for us to inaugurate our second dealership with Mercedes-Benz India and the first 3S luxury car dealership in Vijayawada. With the inauguration of this 3S facility, we further fortify our market presence in Andhra Pradesh and we will continue our efforts to better our achievements and reach out to a newer customer base. Our association with an iconic brand like Mercedes-Benz has been very fruitful and one of immense success. The inauguration of Mahavir Motors Vijayawada is not only a commitment to our valued customers in the region, but also a strong affirmation of our partnership with the Three Pointed Star. This dealership will display the complete range of fascinating Mercedes-Benz cars, while our after-sales and service delivery will be equally fascinating, making customers for life. We will ensure that our valued patrons feel the highest possible satisfaction and delight at Mahavir Motors.”

Created over a span of 6 months, the Mahavir Motors Vijayawada dealership boasts of an enthusiastic and confident staff dedicated to ensure that the experience of purchasing a Mercedes-Benz remains hassle free for the discerning customer. The state of the art 3S dealership at Mahavir Motors Vijayawada is spread over 20,000 sq. ft. and employs highly skilled personnel to care of all the requirements of the valued customers. With 4 bays and a capacity of servicing approximately 90 cars a month, the workshop has been built at par with the brand’s global benchmark. The workshop can undertake general repairs and maintenance work with the availability of Mercedes-Benz spares and accessories. Mahavir Motors started its journey as the dealer partner for Mercedes-Benz in 1998 and over the years has spread across Andhra Pradesh and Telengana markets. With clear
focus upon customer delight and robust processes, Mahavir Motors has won several recognitions within the Mercedes-Benz India world which includes the Best Sales Team, Best Performer, Excellence in Territory Development, Customer Relationship Management, Maximum Insurance contracts etc. Till date, Mahavir Motors has sold close to 3,500 cars wearing the badge of the prestigious Three Pointed Star.

Mercedes-Benz has the most widespread network of any luxury car maker in India, with 83 outlets across 40 cities. The expansion drive will continue this year with the inauguration of 10 new outlets. The network expansion is well-strategized bringing the company closer to the established customers, potential patrons as well as offering all visitors the opulence of the Mercedes-Benz world.