Thursday, 25 February 2016

Royal Enfield introduces a new Squadron Blue colour for its Classic 500 range of motorcycles



~The new Air Force inspired colour is an ode to Royal Enfield’s long standing association with the armed forces~


New Delhi, India, February 25, 2016: Royal Enfield, the world’s oldest motorcycle brand in continuous production, today introduced a new colour - Squadron Blue - for its Classic 500 range of motorcycles. The new colour variant has been inspired by the Indian Air Force and is a tribute by Royal Enfield for its long standing history with the soldiers of the skies. The new Squadron Blue Classic 500 variant is now available for booking across all company stores and dealerships in India.

Speaking on the new Squadron Blue colour, Mr Rudratej Singh, President, Royal Enfield said, “The Classic 500 Squadron Blue is a tribute to Royal Enfield’s war time presence and association with the armed forces. We wanted a variant with a genuine armed forces heritage for our customers and for this, Royal Enfield turned to the Indian Air Force for inspiration. We had to be very particular about the colour to create an authenticity and also provide the motorcycle its post war appeal. This inspiration led us to create the Classic Squadron Blue which is now available at price of Rs 186,688 on-road Delhi”

Royal Enfield’s tryst with the armed forces began way back during the World Wars where the motorcycle was extensively used by the British Army. Royal Enfield received its first ever order from the Indian Army in 1952 for 800 motorcycles. Royal Enfield started manufacturing in India from 1955 onwards and has been supplying to the Indian Army ever since. The Indian Air Force also started using Royal Enfield in the 1950’s and it has been most popularly used by the Air Force Police. Royal Enfield motorcycles continue to be one of the most sought after motorcycle in the  Indian armed forces due to their durability and legendary ruggedness.

The Squadron Blue Classic 500 takes inspiration from the post war design of the Royal Enfield motorcycles, while retaining the performance of a modern day machine. This Squadron Blue colour will only be available in Royal Enfield Classic 500 variant.

The Classic is one of the most successful products in the Royal Enfield stable and has been the company’s bestselling model. The new Squadron Blue variant is powered by the 500cc Unit Construction Engine and will be cherished for its reliability and simple, yet drop dead gorgeous classic styling while offering the same unique experience of leisure motorcycling that generations of civilians as well as officers of the Indian Air Force enjoy. The motorcycle will be available at an on-road price of Rs 193,372 in Mumbai, Rs 189,350 in Chennai, Rs 198,649 in Bengaluru and Rs 196,700 in Kolkata