Ola
Källenius, Member of the Board of Management, Mercedes-Benz Cars Marketing
& Sales: “We continued the positive development of record year 2015 in
January, and started the new year successfully.”
Mercedes-Benz
started the year 2016 with record unit sales. In January, 150,814 vehicles with
the three-pointed star were handed over to customers – an increase of 19.9%.
The strong growth in unit sales was driven by record numbers in all three core
regions Europe, Asia-Pacific and NAFTA. Growth last month was particularly
strong in China, where unit sales increased by more than 50% compared with
January 2015. Mercedes-Benz was the premium market leader in the USA, Great
Britain, South Korea, Japan, Australia, Canada, Taiwan, Switzerland and
Portugal in January. Amongst the models, the SUVs made a large contribution to
the good development with over 60% growth compared to the prior-year month.
Stuttgart –
Following its record results of last year, Mercedes-Benz successfully started
the year of the E-Class and the dream cars. In January, a total of 150,814
vehicles were handed over to customers – an increase of 19.9% compared with the
same month of last year. This means that the Stuttgart-based company with the
three-pointed star has grown for the 35th consecutive month.
Ola Källenius,
Member of the Board of Management of Daimler AG responsible for Mercedes-Benz
Cars Marketing & Sales: “We continued the positive development of record
year 2015 in January, and started the new year successfully. At the beginning
of the year, our unit sales were particularly high in China, where we handed
over more than 40,000 vehicles to customers.”
Mercedes-Benz unit sales by region and market
The European
market continued to develop positively for Mercedes-Benz, with a 15.2% increase
in unit sales to 54,937 vehicles. Particularly strong growth of more than 20%
and record unit sales were achieved in Great Britain, Spain, Belgium and
Switzerland. 15,779 vehicles were delivered to customers in Germany in January
(+1.8%). In Great Britain, Switzerland and Portugal Mercedes-Benz gained the
market leadership amongst the premium manufacturers.
Sales in the
Asia-Pacific region totalled 63,440 units in the first month of the year,
representing growth of 37.1%. In China, the biggest market for Mercedes-Benz,
sales in January were 52.0% higher than in the prior-year month. 42,671
customers were delighted to receive their new car with the three-pointed star
in China – more than ever before. In South Korea, Australia and Taiwan,
Mercedes-Benz was the premium brand with the most new registrations;
Mercedes-Benz continues to be the market leader amongst the premium importers
also in Japan.
In the NAFTA
region, unit sales increased by 2.3% to 28,185 vehicles in January. Sales in
the USA amounted to 24,664 units. This means that the year started more
successfully than ever before for Mercedes-Benz in the USA, Canada and Mexico.
Moreover, in the USA and Canada Mercedes-Benz is the premium brand with the
highest number of new registrations.
Mercedes-Benz unit sales by model
The successful
course of the Mercedes-Benz compact cars continued in 2016. In January, 45,840
customers decided in favour of an A- or B-Class, a CLA, a CLA Shooting Brake or
a GLA. As a result, unit sales increased by 35.9% compared with the prior-year
month.
In January, a
total of 31,993 units of the C-Class Saloon and Estate were sold – the best
January so far for the best-selling Mercedes-Benz model. The new C-Class Coupé
was very popular in the first month after its market launch in December 2015.
Demand for the
E-Class remains strong also shortly before the market launch of the new
generation: In January, the E-Class Saloon and Estate were among the
best-selling models of Mercedes-Benz. The new E-Class Saloon had its world
premiere at the North American International Auto Show in Detroit in January.
In April, the world’s most intelligent business saloon will be on the market in
Europe.
The S-Class
maintained its position as the world’s best-selling luxury saloon in the first
month of the new year. The S-Class Saloon was especially popular in China.
Never before had so many S-Class Saloons been sold in one month in that market
in January.
Demand for the
SUVs from Mercedes-Benz continues at a high level. Sales in January were 62.5%
higher than in the prior-year month and rose to the new record of 53,966 units.
In 2015, Mercedes-Benz renewed almost its entire range of SUVs. The new models
have had an excellent reception from the customers: Sales of the GLC, the
updated GLE and the new addition to the SUV portfolio, the GLE Coupé, were at
record levels.
smart
Worldwide unit
sales of the smart models in January were 10.3% above the prior-year level. In
total, 9,324 customers received their new smart fortwo or smart forfour in
January. Europe continued to be the most important sales region for the small
urban car in January. The smart models were especially popular in Great
Britain, where sales in the first month of the year more than tripled.
Overview of sales by Mercedes-Benz Cars
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