Friday, 12 February 2016

Mercedes-Benz India opens second dealership in Pune and 83rd in India








• Mercedes-Benz India’s second dealership in Pune and the 83rd outlet across 40 cities, making it the densest network in the country for luxury cars 

• An exclusive ‘S Lounge’ unveiled for the first time ever in any Mercedes-Benz dealership in India 

• Trinity Motors’ exclusive showroom is located in the posh Kalyaninagar area while the superlative service centre is located in Wagholi thereby catering to the eastern part of Pune 

• Cumulative investment of over INR 14 crores | Total spread of 48,500 sq. ft. for both the outlets | 100 professionally trained staff at Trinity Motors to ensure the renowned Mercedes-Benz brand experience and hassle free vehicle ownership experience 

• The showroom has a massive 11 car display that can showcase a versatile range of Mercedes-Benz cars | The workshop has 20 bays for maintenance and repairs

• The showroom and the workshop were created in a span of 6 months |The workshop can service 500 + cars in a month 

• Pune has witnessed a thriving youth population where demand for luxury cars has increased substantially especially for Mercedes-Benz 

• Mercedes-Benz will launch 12 new models and 10 new outlets pursuing the ’Winning’ strategy in India, aiming at winning the hearts and minds of customers 

Pune: Pursuing its philosophy of ‘Winning’ in 2016, India’s largest luxury car maker Mercedes-Benz today, strengthened its presence in Pune, by inaugurating its second state-of-the-art dealership. Trinity Motors showroom is located in the posh locality of Kalyaninagar and its fully-equipped workshop is situated in Wagholi. The luxury car showroom and the 2 S workshop was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Gaurav Ghatge, Executive Director, Trinity Motors.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Our philosophy for 2016 is ‘Winning’ as we strive to create newer avenues to create proximity with our distinguished customers. We are amidst one of the most exciting phases in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Last year, Mercedes-Benz sold the highest number of cars since its inception in India. Mercedes-Benz India also received tremendous impetus as it remains ‘India’s Most Awarded Luxury Car Manufacturer’. We have an exciting year ahead of us as we prepare to launch several of our fascinating new products for our discerning customers. Mercedes-Benz India also has the best network reach and we are committed to extend our brand promise of ‘Best or nothing’ to our patrons.”



Mr. Folger further elaborated, “We are glad to inaugurate our second luxury car dealership and service centre in our vibrant hometown of Pune. We will be inaugurating 10 new outlets this year as part of our ‘winning’ philosophy, of which qualitative network expansion drive is an integral part. Our efforts towards creating customer fascination and addressing increasing customer differentiation for the brand has resulted in the creation of many industry best practices and infrastructure. The creation of the ‘S Lounge’ at Trinity Motors is one such fine example. ‘S Lounge’ is designed to provide an immersive modern luxury experience of the Mercedes-Maybach and the S-Class to our elite customers who value our brand promise ‘The Best or Nothing’. Trinity Motors now has the distinction of having India’s first ‘S Lounge’. We are confident that Trinity Motors with such a splendid infrastructure and highly accomplished manpower will make owning a Mercedes-Benz a truly memorable experience for its customers.” 

The state-of-the-art dealership and the workshop of Trinity Motors are spread over a cumulative area of 48,500 sq. ft., augmenting it as a luxury car destination for luxury car enthusiasts. The dealership is located in the prime locality of Kalyaninagar, the service centre is located at Wagholi with convenience of access for customers. With more than 100 well-trained staff working in the showroom and the service centre, Trinity Motors has put together a team which is dedicated, motivated and eager to set new benchmarks in customer delight. Trinity Motors boasts of showcasing the entire range of Mercedes-Benz cars by creating a massive 11 car display at the showroom in Kalyaninagar. Additionally, 20 bays are readily available at the service centre in Wagholi exclusively meant for maintenance and repair. The dealership also features an exclusive S Lounge. It is a premium lounge furnished with wooden floors, exclusive carpets and imported furniture. The lounge is specially designed to showcase the S-Class flagship models of Mercedes Benz including the Mercedes-Maybach. This is done keeping in mind the Pune customers who are known to have a penchant for S-Class models. In addition, there is a Mercedes café, a video wall and a separate children’s play area intended for the customers. Trinity Motors is located at Plot No. 1, Opposite Gold Adlabs, Kalyaninagar, Pune.  

‘The S Lounge’: Trinity Motors is the first dealership of Mercedes-Benz in India boasting the exclusive ‘S Lounge’ created for the customers of the exquisite Mercedes-Maybach and the S-Class luxury sedans. Adorned with wooden floor, highly exclusive carpets, imported furniture, the ‘S Lounge’ boasts of a lavish luxury atmosphere and exudes opulence to the core. With segmented wall panels having integrated elements, latest accessories display and audiovisual display built into the wall panels unit, the ‘S Lounge’ is the most distinctive arena of Trinity Motors. The magnificent Mercedes-Maybach and the flagship S-Class luxury sedans will be exclusively displayed at the S Lounge. 

Mr. Gaurav Ghatge, Executive Director, Trinity Motors commented, “Trinity Motors is proud to be associated with an iconic brand like Mercedes Benz. We are in complete alliance with the Mercedes-Benz’s ‘Winning’ philosophy that aims at connecting closely with our valued customers. It will be our relentless endeavour to make customers for life through our brand experience and unwavering commitment to service excellence. We are glad to witness that Pune is emerging as an evolved cosmopolitan city with a significant rise in the young and affluent customers in the recent years. Home to small and big scale manufacturing, IT, education, real estate and hospitality industry, Pune has established itself firmly in the map of luxury destinations. We are delighted to deepen our presence here. We, at Trinity Motors, are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.” 

The inauguration of Trinity Motors will see Mercedes-Benz expanding its footprint with the 83rd outlet across 40 cities in the country. Mercedes-Benz has the densest and most qualitative network of any luxury car maker in India. The expansion drive will continue this year with the inauguration of 10 new outlets. The network expansion is well-strategized bringing the company closer to the established customers, potential patrons as well as offering all visitors the opulence of the Mercedes-Benz world.