Mercedes-Benz strengthens its footprint in Kerala, presents Calicut its first world-class Mercedes-Benz dealership
• Mercedes-Benz partners with Bridgeway Motors to further expand its footprint in the important Kerala market
• The affluent customer base of Calicut comprising NRIs and successful businessmen has led to impressive 30 cars bookings even before the dealership inauguration today
• World class dealerships built over 28,000 sq. ft. with an investment of INR 30 crore
• The dealership and service center were created within a span of 9 months
• Calicut becomes the 11th dealership as part of its 15 in 15 strategy of opening 15 new outlets in 2015.
• Widest and most qualitative network reach for any luxury car maker in India with 78 outlets across 39 cities
Calicut: Mercedes-Benz robust network expansion strategy forays into Calicut as the German luxury car maker inaugurated a world-class dealership and a state-of-art service centre. Bridgeway Motors outlets were inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India along with Ajmal Abdul Wahab, Managing Director, Bridgeway Motors.
Inaugurating the dealership, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “We are extremely pleased to present the valued customers of Calicut with two state-of-art facilities and strongly establish Mercedes-Benz in Northern Kerala. Through the showroom and service centre we will be directly reaching out to our customers with our globally renowned product range, service offering and enthralling brand experience. This affluent NRI customer base of Calicut which has experienced luxury abroad, has been instrumental in driving demand in this region”
He further added “2015 has been a remarkable year for us and we have been expanding into new as well as established markets pursuing our customer centric approach, and this world-class luxury dealership in Calicut is a result of this. There is a burgeoning demand for luxury cars in Calicut and Mercedes-Benz aims to capitalize on this by offering a superlative product and service range. We are confident that together with our partners Bridgeway Motors, we will be able to provide our customers the best luxurious experience that would engage and enthrall them and keep them excited about the Three Pointed Star.”
Calicut is home to a large number of NRIs and affluent entrepreneurs who have experienced the best of luxury automobiles abroad and increasingly prefer to use Mercedes-Benz cars when back in Calicut. This affluent customer base is one of the key factors driving sales and also is testimony to the fact that Mercedes-Benz is one of the most preferred brands in Calicut, making it a significant market.
The state-of-art 28,000+ sq. ft. Bridgeway Motors dealership promises to be Calicut’s ultimate luxury car destination. The dealership has a team of dedicated and highly trained personnel to ensure on-time and efficient sales and services for the discerning customers, leading to a delightful ownership experience. The dealership located near Westhill Post Office, NH 17,Kannur Road, Westhill Calicut-5 gives ease of access to the customers. The strategic location of Bridgeway Motors Calicut will also be crucial in targeting the potential customer base in addition to the new set of customers for the luxury brand.
Ajmal Abdul Wahab, Bridgeway Motors commented, “This is a momentous occasion for us as at Bridgeway Motors, as we associate with a global icon like Mercedes-Benz in Calicut, which is a market with high potential. The foundation of our partnership is based on the philosophy of ‘Best or Nothing’ which is Mercedes-Benz’s core brand philosophy. With Bridgeway Motors, we are committed to provide the best of product and services experience to our discerning customers. There is an increasing demand for Mercedes-Benz products in Calicut and adjoining markets and we are delighted to see the customer base for Mercedes-Benz growing here. We are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.”
The state-of-art 36,000 square feet state-of-art service centre and body shop of Bridgeway Motors is located strategically at Farook College PO, Off Calicut NH Bypass road at Azhinjillam. The Bridgeway Motors’ service facility has an impressive 28 servicing bays capable of servicing around 6000 cars per year. The service centre will undertake all service requirement including body and paint jobs. Bridgeway Motors’ team of 84 dedicated and qualified personnel will be striving to offer the most satisfying vehicle ownership experience for the valued customers.
Pursuing its innovative ’15 in 15’ network strategy in India, Mercedes-Benz enthralls South India with five outlets inaugurated in a span of two days, creating a new benchmark in the network expansion drive in the luxury car segment. With the establishment of the new outlets at Calicut, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spread across 39 cities and 78 outlets. The company is pursuing a carefully curated network expansion strategy with the objective of moving close to the customers.