Mercedes-Benz redefines individualization by introducing the exclusive ‘designo’ platform in India; launches three highly luxurious cars: S 500 Coupé, AMG S 63 Coupé and AMG G 63 ‘Crazy Colour’ Edition
- Mercedes-Benz launched the exclusive ‘designo’ platform; customer can choose exclusive paints, high quality interior appointments, trims and features
- In a one of its kind model initiative in India, Mercedes-Benz launches three highly luxurious cars in a day
- India debut of the much awaited ‘MAGIC BODY CONTROL in the AMG S 63 Coupé
- World first: the curve tilting function, part of the ‘MAGIC BODY CONTROL’ suspension system, enhances driving enjoyment and comfort
- S 500 Coupé and AMG S 63 Coupé features optionally available unique headlamps with a total of 94 Swarovski crystals
- The AMG S 63 Coupé is another exciting addition to the powerful AMG portfolio in India; the eighth AMG car now available in India
- AMG G 63 available in limited ‘Crazy Colours’ solar beam, sunset beam and alien green for enhanced personalization
- Mercedes-Benz launches the ‘designo’ app for specially trained sales personnel which allows customers hundreds of different combination for customization and allows instant price quotes
- The fully customized S-Class Coupé is priced at Rs. 2 crores, the top end AMG S 63 Coupé at Rs. 2.60 crores and the AMG G 63 ‘Crazy Colour’ Edition at Rs. 2.17 crores (All prices are ex-showroom Delhi)
New Delhi: In a one of its kind aggressive model initiative that underpins the brand philosophy of ‘Best or Nothing', Mercedes-Benz today launched the exclusive ‘designo’ platform along with three products that sets new benchmark in modern luxury, design aesthetics, technology and bespoke craftsmanship. The finest example representing Mercedes-Benz’s philosophy of sensuous clarity - the S 500 Coupé; the breathtaking and irresistible - AMG S 63 Coupé and the timeless work of handcraftsmanship, the AMG G 63 ‘Crazy Colour’ Edition, were launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “We are launching in India the ‘designo’ platform which epitomizes individualization and will offer our discerning customers innumerable customization options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims. We have seen an increasing demand for exclusivity and customization from our customers and the launch of the ‘designo’ range will further reinforce Mercedes-Benz’s customer focused approach, transforming customer delight to the next level. With the ‘designo’ platform, we are enabling the customers to add special value to their cars and create a new trend of customization in the luxury car industry. We have seen the Indian luxury car customers are increasingly seeking higher levels of customization and Mercedes-Benz with its latest product portfolio and the new ‘designo’ platform will have a clear edge in catering to these diverse customer requirements.”
Pursuing its intense product drive in accordance with the ‘15 in 15’ strategy, Mercedes-Benz has now introduced as many as nine new products in the Indian market this year. This strong product drive reaffirms Mercedes-Benz’s determined consumer focus and eagerness to provide the Indian customers with the best of products from its global portfolio. By introducing segment benchmark products from its global portfolio, Mercedes-Benz continues to provide patrons with ‘Top of Pyramid’ model line-up, which creates unparalleled modern luxury experience.
“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. These three supremely exclusive cars live up to our claim of ‘Best or Nothing’ in the most detailed and compelling fashion. The S 500 Coupé, the AMG S 63 Coupé and the AMG G 63 ‘Crazy Colour’ Edition, presents the most exciting model range ever and truly epitomizes modern luxury, modern aesthetics, advanced technology, exclusive appointments and supreme sportiness. With the launch of these cars we once again strongly reiterate our unmatched prowess in product offering in the top end league of the luxury car segment in India.”
Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz redefines modern luxury offering for the Indian customers. While the new AMG S 63 Coupé is the latest dream car to augment the Mercedes-AMG model range, its exciting lines underpins this two-door model's design. Its dominance and sensual purity combine to lend the vehicle an irresistible presence and effortlessly superior sportiness. Also equally impressive is the combination of high driving dynamics, ambitious lightweight construction and groundbreaking efficiency. The AMG G 63’s ‘Crazy Colour’ Edition takes custom-tailoring to the next level and adds to the iconic SUV’s timeless appeal even further.
designo App: Mercedes-Benz also launched a unique ‘designo’ app for the iPad. Created for the specially trained sales personnel, this app will enable hundreds of different combination for customization. The ‘designo’ app will also significantly enhance the look of the car through various customization options. The customer can also receive instant price quotes for the model he has customized.
designo Platform: Mercedes-Benz ‘designo’ offers a host of individualization options to choose from; exclusive paint finishes, high quality interior appointments and trims. designo appointments enhances the unmatched dimensions that patron can create for their Mercedes-Benz. Whether it is exclusive paint finishes, hand-sewn leather upholstery, trims made from fine wood or lustrous natural stone, the choice of materials and unparalleled craftsmanship from designo brings in a unique sensuous experience, sought after by Mercedes-Benz customers. designo customization ensures particular design specifications are carefully implemented using traditional craftsmanship and the customers owns a car that is produced according to their ideas and needs.
designo Leather: An important component of designo platform is the interior upholstery of the cars. The designo leather upholstery comes in single or two-tone combination with black designo leather, varying on the Mercedes-Benz model.
designo trim elements: designo trim elements, whether made in wood, piano lacquer, carbon fibre or stone; are created out of the finest materials. designo wood trim elements are selected, sorted, stained, lacquered with several clear coats and finally polished, all by hand. Raw materials are thus transformed into designo creation with exquisite display of handcraftsmanship. Similarly, designo stone trim is fashioned from granite following a patented procedure which includes a careful selection, cutting into water thin sheets and finished. A Piano lacquer trim for instance is created with similar meticulous care that goes into creating a grand piano by coating the trim elements by up to ten layers of lacquer.
designo paint finishes: designo paint finishes provides an extra degree of exclusivity with a range of fascinating colours. Combining metallic paint with a satin finish, designo paints are visually captivating.
designo extras: The designo range also includes a wide selection of exclusive additional features, ranging from carbon fibre exterior packages to seat massagers. Customers can further enhance the exclusivity of their vehicles by adding these features.