Mahindra & Mahindra Ltd. (M&M Ltd.), India ’s leading SUV manufacturer, today unveiled the New Thar CRDe, its popular true blue off-roader. The New Thar CRDe comes with enhanced exteriors, and all new interiors with added comfort & convenience features, all of which take the legendary off-roader to the next level.
Targeted at the off-roading enthusiasts and people wanting to make a unique style statement, the New Thar CRDe, will be competitively priced at Rs. 8.03 lacs (ex-showroom Nasik).
The New Thar CRDe is now an even more compelling proposition with features like a mechanical locking rear differential which further enhances its off-road capability. With its new front & rear bumpers, new butch-looking wheel arches, clear lens headlamps, new rugged tubular side footsteps and a redesigned canopy, the vehicle sports a distinctive new exterior which has raised the bar on its timeless and iconic look.
The new Thar also features more premium interiors including a new black-beige dashboard, more premium and wider seats, a redesigned center bezel, new sporty 3-pod instrument cluster, new steering wheel and gear knob, re-designed AC vents, new windshield demister and door trims. For added convenience, there’s a new lockable glove box and a new floor console with cup holders.
Built to tackle any terrain, the New Thar CRDe also retains its legendary off-road features like its extreme 440 approach angle, 270 departure angle, high ground clearance of 200mm, powerful 2500cc CRDe engine, and standard 4WD with high & low ratios.
Speaking at the launch of the New Thar CRDe, Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Since its launch, the Thar has been the face of our tough and rugged DNA, a continuation of our legacy and what Mahindra stands for. Today as we launch the new avatar of this ever popular off-roader, the effort has been to enhance the appeal of a brand that is already a cult. Increasingly consumers are looking for a different lifestyle as they seek an adventure and fun experience and the Thar is the perfect companion for such thrill seekers. I am confident that in its new avatar, the Thar CRDe will not only continue to be ever popular among off-road enthusiasts but significantly widen its appeal amongst a whole new set of consumers.”
Launched in 2010, the Thar CRDe is a true-blue, stylish off roader, an evolved version of the Mahindra CL340, the MM 540. The Thar CRDe, reflects the company’s legendary tough and rugged DNA like no other model and is the most favored recreational 4x4 vehicle among enthusiasts. The Thar is central to Mahindra Adventure off-roading events and is also the lead training vehicle at India’s only off-road training academy located at Igatpuri.
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