Strong customer preference for the brand with the Three Pointed Star continues in the Indian market
Clocks the best ever quarter: 3,650 units sold in January to March 2017 period (+1%)
The E-Class Sedan re-emerges as the highest selling model for Mercedes-Benz in the first quarter of 2017 | GLC emerges as the highest selling SUV in the portfolio
The SUV portfolio led by the introduction of the GLC spearheaded the SUV growth, registering 13% growth in Q1 2017, compared to same period in 2016
High demand for the all-new Long Wheelbase E-Class continues to surpass the supply, as Mercedes-Benz ramps up production to cater to this increased demand
India’s largest luxury carmaker Mercedes-Benz today announced its best ever quarterly sales buoyed by reviving market sentiments. The company recorded its best quarter by selling 3,650 units in the January-March 2017 period, supported by the strong sales momentum in the SUV segment. The steady sales performance in Q1 2017, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand.
Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLE Coupe and the GLS grew the highest by 13% in Q1 2017. The comprehensive SUV portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers. While the growth in the SUV portfolio was primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer preference in the January-March 2017 period.
The luxury sedan segment comprising the C-Class, E-Class and the S-Class also
performed as per expectations, with the E-Class Sedan re-emerging as the highest
selling model for Mercedes-Benz in the first quarter of 2017. The all-new Long
Wheelbase E-Class created unprecedented customer interest across markets and
supported the growth of the sedan portfolio. The E-Class’ popularity was closely
matched by that of the C-Class Sedan, which remained a significant volume contributor
in Q1 2017 and was the second highest selling model of the quarter. Apart from the
sedans, the New Generation Cars continued to attract younger customers to the brand,
while the AMG and Dream Cars portfolio made the fascination for the brand more
visible than before.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “2017
began with a positive drive and we are confident of bettering our sales performance in
the coming months. We are glad to witness growth re-emerging in Q1 2017, which
makes us confident of our customer centric strategy. The high demand for the all-new
long-wheelbase E-Class was overwhelming, as it surpassed all our expectations. With
new product introductions coupled with the availability of the all-new long wheelbase EClass,
we are confident that our growth momentum continues. Qualitative expansion in
our network spread, introduction of various cost of ownership measures and availability
of varied tailor made financial programmes will be pivotal in aiding our planned growth.
It is very satisfactory to note that Mercedes-Benz witnessed growth across the portfolio,
which strongly underlines the fact, that, luxury car buyers’ preference for a Mercedes-
Benz vehicle continues.”
(All figures of Mercedes-Benz India are that of retail sales.)