The campaign talks about importance of ‘jaanchna-parakhna’ for the prudent Indian middle class who is always looking for additional value in every purchase
- TVC brings alive the brand promise - ‘Zyada ka fayada’ and positions TVS Jupiter as a smart buy
- TVC features brand ambassador Amitabh Bachchan who reiterates the importance of “jaanchna parakhna” to get more value
- The campaign has been designed by Dentsu Communications Pvt. Ltd.
New Delhi, October 07, 2016: TVS Motor Company has launched a new campaign for its fastest selling scooter brand, TVS Jupiter. In this TVC, the country’s No. 2 scooter brand has its brand philosophy evangelist Amitabh Bachchan confidently tell consumers “Jaanchiye Parakhiye aur paiye ZYADA KA FAYDA”. Since its launch 3 years back, TVS Jupiter has always promised “ZYADA ka FAYDA” to its consumers and lived up to it. This campaign is based on an insight – that even as kids we are aware of the need to ‘evaluate’ (Jaanch Parakh) in order to make the best choice which will translate into ‘extra’ benefit -- ZYADA KA FAYDA. The learning is universally applicable whether it is the selection of goodies by the kid or the right vehicle by the parents. The core of this campaign confidently calls for consumers to come and evaluate for themselves how TVS Jupiter truly gives Zyada ka Fayda.
TVS Jupiter’s superlative features deliver extra value on every count, from providing Zyada Convenience (from features like external fuel filling), Zyada Comfort (from features like Telescopic suspension), Zyada Storage (from a large under seat storage and long floor board) and Zyada Mileage.
Commenting on the campaign, Mr. Aniruddha Haldar, Vice President Marketing(Scooters), said “The power of this campaign resides in the simplicity of its premise and confidence in the product, TVS Jupiter. The premise being that as consumers we often do not fully evaluate the options available, though we know that it is the only way to make the wise decision. Mr. Amitabh Bachchan is sharing this insight and advising our esteemed consumers to carefully evaluate what is best for them. We are confident that post every evaluation, TVS Jupiter will emerge as the best option because it has always delivered on its promise of Zyada ka Fayda.”
Details of the creative team at Dentsu Communications Pvt. Ltd.
· National Creative Director: Vipul Thakkar
· Account Management: Samrat Chengapa – Senior VP, Ashwath Kumar – Client Service Director
· Planning: Vishal S. Nicholas