Thursday, 6 October 2016

Sundaram Motors is the service centre for Mercedes-Benz in Mangalore





Santosh Iyer, VP After Sales & Retail Training and Sharath Vijay
  • Inauguration of Sundaram Motors’ workshop underlines Mercedes-Benz’s growing emphasis on driving service excellence to customers
  • Spread over an area of 27,237 sq. ft.; Sundaram Motors will provide periodic maintenance; general repair; value added services and diagnosis to the customers
  • The total investment for the workshop is INR 5.50 crore | It took a time span of 9 months to set up the workshop | There are 6 bays which can service up to 150 cars in a month
  • This workshop becomes the 6th outlet inaugurated as part of the network expansion strategy of Mercedes-Benz India in 2016 | Mercedes- Benz now has over 23 outlets in southern India, the densest for any luxury car maker
  • Mercedes-Benz also retains the distinction of having the most comprehensive network reach for any luxury car maker in India with 86 outlets across 40 cities

Mangalore: Pursuing its network expansion strategy, the country’s largest luxury car manufacturer Mercedes-Benz India, today inaugurated the 6th outlet this year in Mangalore. Sundaram Motors Mangalore is located at Bangalore Highway, BC Road. This new workshop promises to offer an unparalleled ownership experience for the customers in the region. The luxury car workshop was inaugurated by Santosh Iyer, Vice President, After Sales and Retail Training, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.

Speaking on the occasion, Santosh Iyer, Vice President, After Sales and Retail Training, Mercedes-Benz India said, “Mercedes-Benz aims to drive service excellence in the luxury car segment and the inauguration of this state-of-art workshop underlines our customer centric approach. We believe increasing service satisfaction will determine a luxury brand’s success in the market and facilities like Sundaram Mangalore underscores our competitive edge. Pursuing this philosophy, we recently introduced the one-of-its kind innovative programme ‘My Mercedes My Service’, which aims towards driving service excellence by comprehensively transforming the after-sales experience for our discerning customers. Sundaram Motors Mangalore workshop has integrated the novel ‘Digital Service Drive’, which is a key element of ‘My Mercedes My Service’ initiative. We are confident such facilities will significantly enhance the overall ownership experience by reducing of turnaround time and offering higher transparency through use of latest technology”.

Mr. Iyer further elaborated, “We have long-standing partners like Sundaram Motors who over the last 15 years have ensured superlative customer experience in the market, based on their deep understanding of the market and customers’ requirements. With this workshop, we are ensuring our service quality will create a new benchmark in the luxury car market.”

The state-of-art workshop promises to be a key addition in enhancing Mercedes-Benz’s service presence in the emerging Mangalore market. Sundaram Motors workshop delivers state-of-the-art service infrastructure and also provides maintenance and general repairing for the customers. Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors commented, “We take immense pride to have been associated with the iconic Three pointed Star for over 15 years in India. Today, with the inauguration of this splendid workshop we have strengthened our presence in the incessantly burgeoning Mangalore market, where we have been witnessing a surge in demand for Mercedes-Benz cars. Based on the brand’s ‘Winning’ philosophy, we want to win the hearts and minds of our customers by providing them the best of our offerings. This world-class workshop is dedicated to enhance the superlative ownership experience that comes with owning a Mercedes-Benz. We will continue our efforts to bring in service excellence and strengthening our footprint further in this market.”

Sundaram Motors’ facility is spread across 27,237 sq. ft. that will ensure a luxurious and satisfactory ownership experience for the discerning customers. With a strong team of 15 professionally trained staff and an overall investment of INR 5.50 crore, the workshop will provide periodic maintenance, general repairs; value added services and diagnosis for the customers in the region. The workshop is capable of servicing 150 cars in a month. The workshop is also equipped with the innovative new ‘Digital Service Drive’, which aims at enhancing the overall ownership experience by reducing of turnaround time and offering higher transparency through use of tablets, for fast and convenient processes, and new-age communication channels, such as video-calling.

The Mangalore workshop is the 6th outlet to be inaugurated as part of the network expansion strategy of Mercedes-Benz India in 2016. The company has already foot-marked with 86 outlets across 40 cities; such a remarkable feat has only been achieved by Mercedes-Benz India in the luxury car segment. The company wants to give the best to its patrons and reiterates its ‘Go to customer’ approach inspired by its core philosophy of ‘Winning’.