Saturday, 9 April 2016

Mercedes-Benz drives in its distinctive customer engagement programme, LuxeDrive, in Vijayawada






      LuxeDrive, a spell-binding programme based on the three pillars of Adrenaline, Gourmet and Design amazed luxury motoring lovers in Vijayawada
      Mercedes-Benz has associated itself with ‘Gauri Khan Designs’ created by the multifaceted Gauri Khan
      Prominent Chef Ritu Dalmia’s exclusive food platters became an instant hit with the patrons
      A unique experience of adrenaline gushing activities: Guests were mesmerized with the fascinating range of Mercedes-Benz vehicles
      Patrons got a chance to test drive the vehicle of their choice, provision of a complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other attractions
      Black Edition: For the first time a brand new line, ‘Black Edition’ was presented that comprises exclusive Mercedes-Benz accessories and merchandise for brand loyalists
      LuxeDrive will travel across the country to provide the quintessential luxury experience synonymous with Mercedes-Benz
      After Vijayawada, LuxeDrive will travel to Chennai, Bangalore and Nasik



Vijayawada: India’s prominent luxury car maker, Mercedes-Benz ushered the consummate customer engagement programme, LuxeDrive, to Vijayawada. This innovative event is based on three vital pillars of adrenaline, gourmet and design. It magnetized the patrons and brand loyalists across age groups. LuxeDrive gives an experience of a lifetime synonymous with the Mercedes-Benz philosophy of ‘The Best or Nothing.’

Tying-up with Mercedes-Benz India for the first time, the ravishing ‘Gauri Khan Designs’ designed by Gauri Khan was appreciated by one-and-all. If fashion turned the heads around, the food department handled by prominent chef Ritu Dalmia gave a palatable experience to the patrons present at the event. The high-note of the event was the blood-gushing adrenaline which was seamlessly integrated into LuxeDrive, with the driving experience of the most fascinating range of Mercedes-Benz SUVs and sedans. The engaging LuxeDrive was conducted at The Venture 2, RTC Colony, Near RCM Church Buddavaram Road on NH#5, Vijayawada.

Enthused by the response shown by patrons at LuxeDrive, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Vijayawada is an essential market for Mercedes-Benz as the place serves as the business center for the state of Andhra Pradesh. The city is known for its auto affiliation, trading prowess and incessantly burgeoning economy. It has provided us a platform to create this engaging programme for our potential patrons and brand enthusiasts who have always appreciated our brand and services. It has been our constant effort to give a ‘winning’ experience through such intriguing engagement platforms to those who thrive on the enthrallment, synonymous with the Three Pointed Star. We will continue our endeavour to fascinate and delight our customers through initiatives like LuxeDrive.”

The unique and engrossing Mercedes-Benz LuxeDrive showcased the technical expertise and superior performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars.

In addition to the exciting driving experience the eclectic designer collection ‘Gauri Khan Designs’ by Gauri Khan charmed the guests at the event. Similarly, the Order of the Star of Italian Solidarity award winner, Chef Ritu Dalmia’s tasty food platters became an instant hit with the food lovers.     

There was also a special zone for exclusive Mercedes-Benz merchandise where guests chose and took home their favorite merchandise. The special ‘kids’ zone’ with games for engaging the kids while their parents / relatives indulged in the experience was an added attraction, making LuxeDrive a fun-filled event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Patrons also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The second launch Mercedes-Maybach S600 Guard is the costliest product from Mercedes-Benz India fleet. The third launch of the year is S400 from Mercedes-Benz India. The company has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row. Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.