•
LuxeDrive, a spell-binding
programme based on the three pillars of Adrenaline, Gourmet and Design amazed luxury
motoring lovers in Vijayawada
•
Mercedes-Benz has associated itself
with ‘Gauri Khan Designs’ created by the multifaceted Gauri Khan
•
Prominent Chef Ritu Dalmia’s exclusive
food platters became an instant hit with the patrons
• A unique experience of adrenaline gushing activities: Guests were
mesmerized with the fascinating range of Mercedes-Benz vehicles
• Patrons got a chance to test drive the vehicle of
their choice, provision of a complementary vehicle evaluation, opportunity for
a special trade-in, personalized finance offers and other attractions
• Black Edition: For the first time a brand new line,
‘Black Edition’ was presented that comprises exclusive Mercedes-Benz
accessories and merchandise for brand loyalists
• LuxeDrive will travel across the country to provide
the quintessential luxury experience synonymous with Mercedes-Benz
• After Vijayawada, LuxeDrive will travel to Chennai,
Bangalore and Nasik
Vijayawada: India’s prominent luxury car
maker, Mercedes-Benz ushered the consummate customer
engagement programme, LuxeDrive, to Vijayawada. This innovative event is based
on three vital pillars of adrenaline, gourmet and design. It magnetized the patrons
and brand loyalists across age groups. LuxeDrive gives an experience of a
lifetime synonymous with the Mercedes-Benz philosophy of ‘The Best or Nothing.’
Tying-up with Mercedes-Benz India for the
first time, the ravishing ‘Gauri Khan Designs’ designed by Gauri Khan was appreciated
by one-and-all. If fashion turned the heads around, the food department handled
by prominent chef Ritu Dalmia gave a palatable experience to the patrons
present at the event. The high-note of the event was the blood-gushing adrenaline
which was seamlessly integrated into LuxeDrive, with the driving experience of
the most fascinating range of Mercedes-Benz SUVs and sedans. The engaging LuxeDrive was
conducted at The Venture 2, RTC Colony, Near RCM Church Buddavaram Road on
NH#5, Vijayawada.
Enthused by the response shown by patrons at LuxeDrive, Roland Folger,
Managing Director & CEO, Mercedes-Benz India said, “Vijayawada is an essential
market for Mercedes-Benz as the place serves as the business center for the
state of Andhra Pradesh. The city is known for its auto affiliation, trading
prowess and incessantly burgeoning economy. It has provided us a platform to
create this engaging programme for our potential patrons and brand enthusiasts who
have always appreciated our brand and services. It has been our constant effort
to give a ‘winning’ experience through such intriguing engagement platforms to
those who thrive on the enthrallment, synonymous with the Three Pointed Star.
We will continue our endeavour to fascinate and delight our customers through
initiatives like LuxeDrive.”
The
unique and engrossing Mercedes-Benz LuxeDrive showcased the technical expertise
and superior performance that Mercedes-Benz range of vehicles are capable of.
This is demonstrated through a series of self-driving exercises on a specially
designed test track. Managed by a team of expert drivers, various vehicle
dynamics and features were experienced by participants in both off-road and
on-road conditions. The visitors also experienced
the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of
performance cars.
In addition to the exciting driving experience the eclectic designer collection
‘Gauri Khan Designs’ by Gauri Khan charmed the guests at the event. Similarly,
the Order of the Star of Italian Solidarity award winner, Chef Ritu Dalmia’s
tasty food platters became an instant hit with the food lovers.
There was also a special zone for exclusive Mercedes-Benz merchandise
where guests chose and took home their favorite merchandise. The special ‘kids’
zone’ with games for engaging the kids while their parents / relatives indulged
in the experience was an added attraction, making LuxeDrive a fun-filled event.
The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that
kept the participants and families engaged throughout. Patrons also had the
unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned
car sales team and an opportunity for special trade-in and personalized finance
offers.
About
Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt.
Ltd. pioneered the luxury car market in India and boasts of more than 130 years
of cutting edge innovation in the luxury automobile industry globally. Set up
in 2009, Mercedes-Benz India’s world class production facility is spread over
100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also
commenced production from its new expanded production facility located in the
same premises. The production facility now carries an investment of INR 1000+
crores and has the largest installed production capacity for any luxury car
maker in India.
Mercedes-Benz India product portfolio comprises
the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA
sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars
portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class
Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product
portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a
wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63
S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG
GLA 45, GLE 450 AMG Coupe and AMG GT S. Given Mercedes-Benz’s continuous
success in India across myriad spectrum of sales, network, operations,
services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of
winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also
derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team
in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz
will initiate a range of innovative customer oriented initiatives which are
‘winning’ in nature and will further underline the brand’s strong customer
centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the
launch of the fascinating GLE 450 AMG Coupe, as the first product of the year.
The second launch Mercedes-Maybach S600 Guard is the costliest product from
Mercedes-Benz India fleet. The third launch of the year is S400 from
Mercedes-Benz India. The company has also been ranked number one in the J.D.
Power Customer Service Index 2015, among the luxury brands for the second year
in a row. Mercedes-Benz India registered a historic 32% year-on-year growth by
selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury
car brand in terms of sales volumes, as well. For the third consecutive year,
Mercedes-Benz India has witnessed a double digit growth and has emerged as the
‘most awarded luxury car brand’ in India. The brand has won as many as 30
prestigious automotive awards conferred by different media houses across India,
the highest won by any luxury automotive brand in India this year.
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