Monday, 11 January 2016

Royal Enfield introduces nine exciting new colours across its motorcycle range












~ Bookings are now open at all Royal Enfield dealerships and company stores ~

New Delhi, January 11, 2016; Royal Enfield has introduced nine new colors for their existing product lineup that includes  four new colours for its retro street model Classic, three colours for the legendary Bullet and one colour each for its highway cruiser Thunderbird and the Continental GT cafe racer. These new colour variants will be introduced in addition to the existing colours that are available for each motorcycle model and are open for bookings at all Royal Enfield company stores and dealerships. The prices of the new color variants will remain unchanged and will be as per the existing models.

The Royal Enfield Classic’s well-loved retro British styling gets a leg up with the new Chrome Green and Classic Chrome Grey in its 500cc variant and in Mint and Chestnut variant for its 350cc model. Commenting on the new colours for Royal Enfield Classic, Mr Rudratej (Rudy) Singh, President Royal Enfield said “ The new colours of the Classic has been carefully chosen to bring alive the authenticity of the Classic’s post war design. The Classic is a well-loved motorcycle and every iteration of it has been eagerly anticipated. We had to be very careful with the colours as just any old shade of green or chestnut wouldn’t have been good. So we chose a very vintage-y mint green and similarly the chestnut with an old patina”. The Classic Chrome will be available at a price of Rs. 1, 92,063 on road Delhi.  

The Continental GT cafe racer has been introduced in a ‘GT Green’ variant. Speaking on the GT’s new colour Rudy said “The ‘GT Green’ colour borrows its inspiration from the British racing history where the colour was particularly well loved. It brings out the GT’s classic racing credentials and is a very heritage-y extension after the GT Red and GT Yellow”. The GT Green will be available at a price of Rs. 2, 16,246 on road Delhi as same as the GT Red, GT Yellow and GT Black variants.

The oldest motorcycle in continuous production, the legendary Bullet has been introduced in a new Marsh Grey in the 500cc variant. In its 83rd year on the road, the Royal Enfield Bullet Marsh grey will don new Copper coloured Madras pinstripes as well. The Bullet 350 Electra has also been introduced in two new colours - Maroon and Blue. The existing colours for the Bullet - Silver, Red and Black will also continue to be available for customers. The Bullet 500 is available at a price of Rs 1,69,688 and Bullet 350 is available for Rs. 1,32,788 (both prices on road Delhi) to our customers.   

Royal Enfield’s cruiser motorcycle Thunderbird, built to the needs of the highway rider has been introduced in a new Asphalt variant. The new colour gets its inspiration from the long winding highways it famously rules. The new Asphalt will be available for both the Thunderbird 350 and Thunderbird 500 variants. The Thunderbird 350 is available at a price of Rs. 1, 53,598 and the Thunderbird 500 is for Rs 1, 95,498 (on road Delhi).

To view the latest range of Royal Enfield motorcycles, please click visit www.royalenfield.com 

About Royal Enfield:
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 18 company-operated stores and 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.

Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.


Price List applicable in Delhi
Motorcycle 
Price in INR (On Road Delhi)
Continental GT Green
216,246.00
Thunderbird 500 (Asphalt)
195,498.00
Thunderbird 350 (Asphalt)
153908
Classic 500
180,816.00
Classic Chrome (Grey & Green)
192,063.00
Classic 350 (Mint & Chestnut)
141,453.00
Bullet 500 (Marsh Grey)
169,688.00
Bullet 350 (Copperstripe Black)
132,788.00
Bullet 350 Electra
132,788.00
Bullet 350 UCE
117,7797.00