Thursday, 10 September 2015

Mercedes-Benz India opens its outlets in Mumbai and Ahmedabad





Mercedes-Benz India inaugurates two new outlets in a day: Mumbai gets a new state-of-art workshop as Ahmedabad gets its first standalone pre-owned luxury car outlet- Mercedes-Benz Certified


  • Auto Hangar Mumbai Workshop is Mercedes-Benz India’s 80th outlet in India
  •  Auto Hangar Mumbai workshop bears a cumulative investment of over INR 30 million | Workshop was set up within a span of five months
  •  Boasts of 16 bays integrated with body and paint facility
  •  Situated in one of the most upscale location in Mumbai with vicinity to upmarket High Street Phoenix mall and Raghuvanshi Mills Compound
  •  Mercedes-Benz also inaugurated Gujarat’s first standalone pre-owned luxury car dealership: Mercedes-Benz Certified
  •  Mercedes-Benz Certified now has now 14 outlets across the country
  •  Widest and most extensive reach for any luxury car maker in India with 80 outlets across 39 cities
Pune: Mercedes-Benz inaugurated two new outlets in one day in the cities of Mumbai and Ahmedabad. While Auto Hangar Mumbai inaugurated its state-of-art Service and Spares’ facilities in Mumbai, Benchmark Cars inaugurated, Gujarat’s first standalone pre-owned car outlet, Mercedes-Benz Certified in Ahmedabad. With these two inaugurations, Mercedes-Benz now has its network spread reach to 39 Indian cities with 80 outlets, the densest for any luxury car maker in India.

Speaking on the inauguration Devdutta Chandavarkar, Vice-President, After Sales, Mercedes-Benz India said, “Mercedes-Benz is globally known for its impeccable service standards and we are extremely satisfied that we have been able to provide this to our innumerable patrons. Mercedes-Benz has been focusing a lot on ensuring highest service level through regular training, systematic investment in infrastructure. Going forward, world-class servicing standards will be the key differentiator and Mercedes-Benz will continue to create new benchmark and take a lead. We have been focusing on strategically expanding our network in India and this new state-of-art workshop is yet another step to move closer to the customers”

The new world-class workshop of Auto Hangar has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. The workshop was created over a span of 5 months, and boasts of latest infrastructure, equipment and highly trained staff. Auto Hangar Mumbai workshop spreads over a covered area of 26,000 sq. ft. and has 16 servicing bays capable of servicing 20 cars per day. Strategically located in one of the most prominent places of Mumbai at Raghuvanshi Mills Compound, the new workshop of Auto Hangar is in a very upscale locality. Auto Hangar Mumbai has highly qualified, experienced and dedicated team of committed personnel who will take care of all the service requirements of Mercedes-Benz customers.



Mr. Mohan Mariwala, Managing Director, Auto Hangar commented on the inauguration:
“The growing requirement for a best-in class servicing facility will be key differentiator in luxury car purchase decision. The customer today is mature and demands world-class servicing standard that is available to their counterparts across the globe. Auto Hangar’s new workshop is yet another step towards the aim of providing our customers, an unparalleled servicing standard that reflects the ‘Best’. We are proud to be associated with Mercedes-Benz and inaugurate this luxury car workshop that combines the best of infrastructure, technology and human skills. With our strong association with Mercedes-Benz we are confident of maintaining a strong lead in providing our customers a true blue luxury car ownership experience. Because we believe our customers are Best and they deserve the Best”.

Auto Hangar Mumbai is equipped with sophisticated equipment and latest technology likes remote sensing diagnosis used by Mercedes-Benz globally. The workshop owing to its large tooling capacity will be taking care of all the servicing requirements of the customers of Mumbai and also those from neighboring cities, under one roof. The workshop will provide round the clock support in Service, General Repairs, Body Repairs, Paint Job, Wheel Alignment, Wheel Balancing, Tyre Change, Car Wash, Polishing and gamut of other servicing requirements.

Mercedes-Benz Certified, Ahmedabad: Mercedes-Benz India also inaugurated Gujarat’s first standalone pre-owned car outlet, Mercedes-Benz Certified in Ahmedabad. Benchmark Cars will provide the pre-owned car customers an experience equivalent to a new car purchase, offering class leading facilities, infrastructure, tailor-made financing options, exciting warranty and service packages. There will also be evaluation of the pre-owned cars of the customers at the facility. The facility also promises a world class experience which is similar to a new Mercedes-Benz car showroom. Mercedes-Benz Certified makes the customer experience unique and comprehensive. The key objective is to make the trade-in and/or the purchase of a customer’s dream car hassle-free. For instance the online evaluation tool has a 130 point check list which enables a fast and accurate evaluation as well as ultimately a better pricing.

Pursuing its innovative ’15 in 15’ network strategy in India, Mercedes-Benz has been creating new benchmark in the network expansion drive in the luxury car segment. With the establishment of the new outlets in different markets like Ghaziabad, Jamshedpur, Calicut, Chennai, Bangalore, Trivandrum etc. Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spread across 39 cities and 80 outlets. The company is pursuing a carefully curated network expansion strategy with the objective of moving close to the customers. 

About Mercedes-Benz India: 
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S 600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.


Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.
The company has launched eleven products, including some of the most awaited cars like the CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan, AMG G 63 ‘Crazy Colour’ Edition and the C 63 S AMG. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore and Raipur along with a new city showroom in Bangalore, Chennai and a service outlet in Trivandrum and Chennai. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 80 outlets across 39 Indian cities including 4 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.


Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity. ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.