Ø Designed
as a fully functional mobile showroom along with several customer engagement
activities, it offers complete Renault experience to the customers especially
in the tier II and tier III markets
Ø A
three-month long initiative, ‘Passion on wheels’ will cover around 300 markets across
India
New Delhi, May 22, 2017: Renault India, one of the fastest growing automotive brands in India, announced
the commencement of an innovative nationwide customer-focused initiative, ‘Passion on Wheels’. It is a fully
functional mobile showroom designed to provide complete Renault experience to
the customers especially in the tier II and tier III markets across India,
where the emergence of a progressive and discerning set of customers are significantly
showing interest in the Renault brand.
Commenting on
the new initiative, Mr. Rafael Treguer, Vice President Sales &
Marketing, Renault India said, "Over the last few years we have exponentially grown our presence in terms
of sales and network in a short span of time. Driven by innovation which
has always been Renault’s hallmark, the ‘Passion on Wheels’ is yet another
significant step to move closer to the customers in the remote areas and
provide a Renault vehicle ownership experience. This mobile showroom will not
only give customers an opportunity to experience the Renault brand but also test
drive Renault vehicles and interact with experts on any product related
queries. It is a clear testimony of our customer-centric approach and we will
continue our efforts to bring in pioneering customer-oriented activities to
further consolidate our footprint in India.”
Equipped with
car on display, Renault ‘Passion on Wheels’ will take the brand to the doorstep
of the customers. Besides displaying the complete Renault product range, several
fun-filled activities will be organized for customers making it an exciting and
cherishing experience. It will not only facilitate test drives of all Renault
vehicles but will also act as a one-stop shop for enabling customers and
prospects to connect with Renault for any product related enquiries or new
bookings.
Renault ‘Passion
on Wheels’ will be showcased to customers over one to two days in each targeted
city in association with the Renault dealer partners. It is a three-month long
initiative and Renault ‘Passion for Wheels’ will visit around 300 markets
across India in the next 3 months. The ‘Passion for Wheels’ will take the brand
to cities like Punjab, Haryana, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra Telangana,
Bihar, Odhisa, Chhattisgarh and Assam to name a few.
Renault India has carved a long term
commitment to the Indian market. Together with its product portfolio expansion
strategy to drive volumes in India, Renault is substantially increasing its sales
and network reach in India and introducing several unique and
pioneering initiatives to ensure that customers’ have an unparalleled
association with the Renault brand. Currently,
Renault India has more than 270 sales outlets in the Indian market. By end of
this year, Renault India will aggressively expand its dealer network by
increasing the number of sales outlets to 320 across India.
No comments:
Post a Comment