BMW India launches Mobile Studio for Tier 3 and Tier 4 cities

Experience Ultimate Luxury: BMW introduces BMW Mobile Studio in Salem.

BMW Mobile Studio to reach over 50 Tier 3 and Tier 4 towns across India in 2017.

Salem. BMW India has introduced the BMW Mobile Studio - a one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in tier 3 and tier 4 towns in India. The BMW Mobile Studio will be stationed at Hotel Radisson Blue, NH-44, Bangalore Highway in Salem from 28-29 January 2017.

Mr. Frank Schloeder, President (act), BMW Group India said, “Premium automobile market in India has proliferated beyond metro cities and the appetite for luxury cars is growing at a fast pace in smaller towns. The BMW Mobile Studio is dedicated to delivering ‘Sheer Driving Pleasure’ across these tier 3 and tier 4 cities. We are delighted to bring the BMW Mobile Studio to our discerning customers in Salem. Apart from getting first-hand information on our fascinating product range, customers and prospects can consult with product experts, test drive cars and experience the comfort and luxury of BMW cars.”

BMW Mobile Studio
BMW Mobile Studio is a state-of-the art mobile structure featuring two car display, reception area and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). After getting a first-hand driving experience, the customers can address their queries and interests to the sales expert. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the innovative BMW products and services. 

BMW Group India
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€ 167 million) in its subsidiaries in India. (BMW India –INR 4.9 billion (€ 69 million) and BMW Financial Services India – INR 6.4 billion (€ 98 million).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.