• Luxe Drive, a unique customer engagement programme based on the three pillars of Adrenaline, Gourmet and Design comes to Pune
• Mercedes-Benz has associated with the super-talented Gauri Khan for her exclusive design collection ‘Gauri Khan Designs’ that has been appreciated by fashion lovers across age-groups
• An array of Mercedes-Benz cars were displayed at the event that added to the luxury quotient
• The guests got a chance to test drive the car of their choice on a specially designed track for the event
• Provision of a complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other attractions were also on board
• In 2016, Luxe Drive started with Kolkata and moved on to cities like Vijayawada, Visakhapatnam, Bangalore, Chennai, Nashik, Gurgaon, Ahmedabad, Mumbai and Calicut before coming to Pune
Pune: India’s prominent luxury car maker, Mercedes-Benz brought its unique customer
engagement programme ‘Luxe Drive’ to Pune. Luxe Drive is based on three strong pillars of
Adrenaline, Design and Gourmet. It provided a superlative luxurious experience to the
patrons which left them spell bound. Mercedes-Benz organized this event to build a stronger
customer base and also to attract potential customers in the city. The event took place at
Laxmi Lawns, 133, Magarpatta, next to Magarpatta city at Hadapsar in Pune.
Mercedes-Benz wants its customers to experience comprehensive luxury; this was
enhanced by associating with the very talented Gauri Khan whose exclusive collection of
‘Gauri Khan Designs’ was on display. The event was graced by Writer and YouTube cooking
sensation, Maria Goretti who whipped up some lip-smacking dishes for the people present
there. Patrons got a chance to experience and test drive the best of Mercedes-Benz cars on
the special track.
Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-
Benz India said, “Pune is home to Mercedes-Benz, it is one of the fastest growing cities in
the country. The city boasts of a young population, an urban set of students and young
working professionals. This has given rise to the development of mid and large scale
industries and good infrastructural facilities. With our unique customer engagement initiative,
Luxe Drive, we want to create a lasting bond with our existing customers and attract potential
customer base in the city. Luxe Drive provides an apt opportunity for us to engage with our
patrons and brand enthusiasts on a personal level. In line with Mercedes-Benz’s ‘Winning’
strategy for 2016, we also plan to bring many such amazing events in the future to delight
our customers.”
A wide range of Mercedes-Benz cars were on display and the patrons could also experience
it on a specially designed track that showcased the technological prowess of the cars. The
participants were driven by a team of expert drivers and had a chance to experience car’s
various dynamics and features both on-road and off-road. The visitors also experienced the
memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance
cars by the brand.
The event had in store something for everyone, right from children who could enjoy
themselves in the fun-filled zone specially created for them to the extreme brand loyalists
who could pick some exclusive Mercedes-Benz merchandise. The MercedesTrophy zone
had exclusive MercedesTrophy goodies on display that kept the participants and families
engaged throughout. The Mercedes-Benz pre-owned car sales team also organized a free
car evaluation where in a special trade-in opportunity was provided along with personalized
finance options.
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