Royal Enfield and Happy Socks collaborate to create limited edition apparel & accessories

Samrat Som, Head, Apparel & Accessories Business at Royal Enfield and Sayani Gupta at Royal Enfield brand store in Bandra

Royal Enfield and Happy Socks form exclusive collaboration to create limited edition capsule collection

Mumbai, September 21, 2016: Royal Enfield, world’s oldest motorcycle brand in continuous production and Happy Socks, a leading European brand for designer socks and men’s underwear, have come up with the most unexpected collaboration. The collaboration comes to life in form of a limited edition, multi-product line capsule collection of apparel & accessories for men that include motorcycling jacket, sweatshirts, t-shirts, helmets and a series of socks and boxer briefs.

The unique collaboration brings together two global, fun and evocative brands to celebrate the finest expression of ‘Pure Motorcycling’ in form of Royal Enfield’s café racer - Continental GT. The collection inspired by the rocker cultural and café racing phenomenon from 1960s, celebrates the spirit of fun that is at the heart of both Happy Socks and the iconic Continental GT. As an ode to the collaboration, Royal Enfield has also created four limited edition Continental GTs, that will be displayed at Happy Socks exclusive brand stores in nodal cities like London, Stockholm, Copenhagen and Mumbai.

Based on emblematic motorcycling graphic, Happy Socks and Royal Enfield have co-created fun contemporary designs, in form of this limited edition collection that allows you to ride in style. With strong patterns and effective colour combinations, the collection aims at converting everyday essentials into a colourful design piece that not just looks quirky but also involves high quality standards, craftsmanship and creativity. From checkered flags to the iconic Royal Enfield insignia, it’s a collection that allows one to ride in style and comfort.

“The collaboration between Happy Socks and Royal Enfield is one of the most unexpected, and we loved creating this bold interpretation of classic icons, be it in form of the motorcycle or the classic motorcycling jacket. It’s interesting how a fun product like Continental GT, allows us to collaborate with a distinctive brand like Happy Socks, which over a period of time has brought in a sense of fun and style even in everyday essentials like socks and underwear” said Samrat Som, Head, Apparel & Accessories Business at Royal Enfield. “After our first experiment of creating a limited edition motorcycles (Classic range) inspired by Royal Enfield’s Despatch Rider gear collection, which was a major success, this is yet another and first of its kind collaboration for us, in an attempt not just create an apparel collection that is out of the box and exciting, but also give the Continental GT a unique look like never before.”

“Royal Enfield is one of the most iconic motorcycle brands and represents an increasingly growing community of riders worldwide”, said Ajay Kulkarni, Country Manager, Happy Socks India. “We at Happy Socks, have always collaborated with most creative global brands and designers, to create something unique and fun, with an interesting take. We are happy to have Royal Enfield join our family and create a collection that is symbolic to both the brands.”

In the past Happy Socks has collaborated with popular international brands and personalities like Billionare Boys Club, Robert Rodriguez, Snoop Dogg, David Lachapelle, Adidas, Barneys New York, Wong Wong, Colette and Kesselkramer, Rolex art project and Manisha Arora, to name a few.

The line of limited edition apparel and accessories will only be available at Royal Enfield exclusive gear stores in Mumbai, New Delhi and Bengaluru; and also available exclusively on
https://store.royalenfield.com/collections/happy-socks.

The line of unisex socks and men’s underwear inspired by the collaboration will be available at all Happy Socks stores across the world. To read more about the collaboration you can visit
https://www.happysocks.com/gl/royalenfield


About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement along with Continental GT 535cc café racer and the newly launched purpose built Himalayan powered by the new LS410 engine. Royal Enfield operates through 17 company-operated stores and 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South East Asia.

Royal Enfield also organizes and supports many motorcycling events and rides globally , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April. Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook https://www.facebook.com/RoyalEnfield

About Happy Socks

Bringing happiness and quality to every corner of the world. Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold in more than 70 countries and on every continent. Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.