JK Tyre and Delhi Traffic Police launch National Road Safety week in Delhi

·         Mr. Rajnath Singh, Hon’ble Union Home Minister of India and Mr. Nitin Gadkari, Hon’ble Union Minister of Road Transport and Highways of India present at the inaugural Road Safety Walk

·         Awareness programmes across the city to be organised –volunteers to spread awareness about traffic rules at traffic-jam prone points

Delhi, January 11, 2016: JK Tyre and the Delhi Police’s Road Safety Cell kick-started this year’s ‘Road Safety Week’ today. The activities commenced by flagging off Road Safety Walk in presence of Mr. Rajnath Singh, Hon’ble Union Home Minister of India and Mr. Nitin Gadkari, Hon’ble Union Minister of Road Transport and Highways of India. The dignitaries led the young NCC cadets and members of city based NGOs from the historic India Gate to Shastri Bhawan.

The National Road Safety Week is observed every year in January by the Ministry of Road Transport and Highways to sensitize citizens towards better traffic habits and growing road accidents. This year, it is being held from the 11th – 17th January 2016. The week long awareness initiative will witness participation from NCC Cadets and various NGOs from the city.

JK Tyre has long been a partner in this initiative. This year too, its volunteers will be strategically deployed at various problem points across NCR disseminating road safety messages.

Commending the initiative, Mr. Vikram Malhotra, Marketing Director, JK Tyre & Industries limited, said, “We at JK Tyre feel that it is every citizen’s responsibility to make his or her roads safe and clean. From a car owner to a pedestrian, everyone has the equal right to safe, clean and quite roads.” He added, “National Road Safety Week is an opportunity for Governments, corporates and individuals to come together and help create ‘people-friendly’ roads.”

Over the years, the city has seen unprecedented rise in the number of vehicles on the road. The increase in vehicles has directly contributed to congestion, air pollution and vehicular accidents. In the last one month, there has been ample public discourse on increased levels of particulate matter in Delhi air. Till August of last year alone, 5280 accidents took place on Delhi roads in which 1030 people lost their lives.

JK Tyre is closely associated with Road Safety and undertakes partnerships with governmental and non- governmental bodies like on-ground campaigns, driver training programmes, motor-rallies and media campaigns. The next major initiative in this regard is JK Tyre’s annual Parliamentarian Car Rally that will take place in March. The special rally will be attended by parliamentarians who come together to spread the Road Safety message.

About JK Tyre & Industries Limited:

Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the four wheeler automobile industry.

JK Tyre has global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum. JK Tyre pioneered radial technology in India way back in 1977 and today is the leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyres for the entire range - Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India’s largest OTR Tyre weighing 3.7 tons and 12 feet high.

JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, TAFE, BEML and Caterpillar India. JK Tyre has been ranked no.1 for the third time in the J.D. Power Asia Pacific’s study on Customer Satisfaction.

In India, its nationwide network comprises of 143 selling locations, 4,000 dealers and over 120 retail outlets branded 'JK Tyre Steel Wheels', which are equipped with state-of-the-art wheel servicing equipment. It has also established 17 Truck Radial Tyre Care centres, which operate along all major National Highways on 365 day, 24x7 basis. JK Tyre has established over 20 truck radial total solution showrooms branded “Truck Wheels”. It was the first to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24x7 on-road tyre assistance initiative called “Fix-a-Tyre”.