Saturday, 24 September 2016

Mercedes-Benz Luxe Drive arrives in Ahmedabad with Chef Ritu Dalmia




Mercedes-Benz drives in the alluring Luxe Drive to the business city of Ahmedabad

• Ahmedabad experienced a gala weekend with Luxe Drive, a unique customer engagement programme organized by Mercedes-Benz based on three strong pillars of Adrenaline, Gourmet and Design
• To enhance the glamour quotient of the event, Mercedes-Benz associated with Designer Gauri Khan and Chef Ritu Dalmia. Exclusive Gauri Khan Designs were showcased and mouthwatering delicacies were prepared by Ritu Dalmia at the event
• There were 9 Mercedes-Benz cars on display. The guests also got a chance to test drive the car of their choice on a specially designed track for the event
• Provisions were made for complementary vehicle evaluation, special trade-in, personalized finance offers and intriguing deals from Mercedes-Benz Certified
• ‘Motorsports Edition’ will be presented for the first time in Ahmedabad that comprises exclusive Mercedes-Benz merchandise inspired by our renowned F1 team and performance brand AMG for the brand loyalists
• This is the 8th city to witness Luxe Drive in 2016. After Ahmedabad, Luxe Drive will travel to Mumbai

Ahmedabad: Mercedes-Benz India, the leading luxury car maker of the country organized a unique customer engagement programme, ‘Luxe Drive’ for its valued patrons in the city. Luxe Drive, based on three strong pillars of Adrenaline, Gourmet and Design enchanted the consumers present at this luxurious event. The event held at Adani Shantigram, Near Vaishav Devi Circle, S.G. Highway mesmerized the consumers by providing them an overall Mercedes-Benz brand experience. The event was organized to broaden the customer base in the city and to deepen the brand loyalty by providing a superlative experience.

The guests at the event were able to see the eclectic collection ‘Gauri Khan Designs’ by Gauri Khan. Along with it, they also relished the exquisite delicacies prepared by Order of the Star of Italian Solidarity award winner celebrity Chef Ritu Dalmia. However, the highlight of the event remained the super luxurious Mercedes-Benz cars that seamlessly integrated advanced technology and opulence.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Ahmedabad has a growing penchant for luxury cars, which makes it an important market for Mercedes-Benz. Pertaining to this increasing popularity of our cars in the city, we had recently inaugurated our second dealership here last month. With our unique customer engagement initiative, Luxe Drive, we want to create a lasting bond with our existing customers and attract potential customer base in the city. Luxe Drive provides an apt opportunity for us to engage with our patrons and brand enthusiasts on a personal level. In line with the ‘Winning’ strategy for 2016, we also plan to bring many such amazing events in the future to delight our customers.”

This one-of-its-kind customer engagement programme engrossed its patrons with the technical prowess and superior performance of Mercedes-Benz cars as its capabilities were showcased through a series of self-driving exercises on specially designed tracks. The participants were driven by a team of expert drivers and had a chance to experience car’s various dynamics and features both on-road and off-road. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars by the brand.

A special zone was created for the guests to choose from the favourite Mercedes-Benz merchandise. A fun-filled zone was added to the event where children could enjoy games and fun activities while their parents/relatives indulged in the experience of enjoying the various aspects of the event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Free car evaluation was arranged by the Mercedes-Benz pre-owned car sales team where in a special trade-in opportunity was also provided along with personalized finance offers.

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc.

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.

The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant now becomes the eighth launch of the year.
Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 6,597 units from January to June 2016 period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.


Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.