Saturday, 14 May 2016

Mercedes-Benz conducts Luxe Drive, a unique customer engagement programme in Bangalore





• Luxe Drive, an engaging platform for customers, based on the three pillars of Adrenaline, Gourmet and Design mesmerized the luxury car enthusiasts in Bangalore
• Mercedes-Benz has associated itself with ‘Gauri Khan Designs’ created by the talented Gauri Khan
• Established Chef Ritu Dalmia’s exclusive food menu was highly appreciated by the patrons
• A unique experience of adrenaline rushing activities: Patrons were enthralled while driving the wide range of Mercedes-Benz vehicles
• Patrons got a chance to test drive the vehicle of their choice. Provision also made for a complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other value additions
• Black Edition: For the first time a brand new line, the ‘Black Edition’ was presented that comprises exclusive Mercedes-Benz accessories and merchandise for brand loyalists
• Luxe Drive will travel across the country to provide the exclusive luxury experience | After Bangalore, Luxe Drive will travel to Nasik

Bangalore: Mercedes-Benz India, the country’s prominent luxury car maker brought the highly popular and innovative customer engagement programme, Luxe Drive to Bangalore. Luxe Drive, formed on the three pillars of adrenalin, gourmet and design has created a superlative luxury brand experience for patrons and brand loyalists across age groups.

Mercedes-Benz India has tied-up with ‘Gauri Khan Designs’ designed by the talented Gauri Khan for the first time, this created quite a fervour among people present at the event. The patrons enjoyed the mouth-watering recipes prepared by the established and famous Chef Ritu Dalmia. The highlight of Luxe Drive has always been the display of adrenaline rushing range of Mercedes-Benz cars; their technological prowess in addition to providing an ultimate luxury driving experience. The engaging Luxe Drive was conducted at Varahasandra Expressway, Near Nice Road Toll Plaza & Nice Road Office.

Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Bangalore has always attracted those who can innovate and create new benchmarks in technology; it exemplifies the philosophy of Mercedes-Benz. The IT capital of India has been renowned for its ardent motoring enthusiasts for many decades now. Over the years, we are delighted to witness significant growth in demand and affinity towards our brand and its products in this market. With innovative events like Luxe Drive, we aim at winning the hearts and minds of consumers by engaging with them on an interpersonal level.

We believe Bangalore has an incessantly growing and knowledgeable customer base that appreciates luxury. Keeping our winning philosophy in mind, we promise to create more such fascinating experiences synonymous with the ‘Three Pointed Star’.”

The unique and engrossing Mercedes-Benz LuxeDrive showcased the technical expertise and superior performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars.

Apart from the adrenaline rushing cars, the extraordinary designer collection ‘Gauri Khan Designs’ created by Gauri Khan mesmerized everyone. Similarly, the Order of the Star of Italian Solidarity award winner, Chef Ritu Dalmia’s relish able dishes was appreciated by one and all.

There was also a special zone for exclusive Mercedes-Benz merchandise where guests chose and took home their favorite merchandise. The special ‘kids’ zone’ with games for engaging the kids while their parents / relatives indulged in the experience was an added attraction, making Luxe Drive a fun-filled event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Patrons also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.

About Mercedes-Benz India: (Update with the latest Q1 2016 numbers)

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.


‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The second launch Mercedes-Maybach S600 Guard is the costliest product from Mercedes-Benz India fleet. The third launch of the year is S400 from Mercedes-Benz India. The company has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row. Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. The company clocked in the best quarter in January to March 2016 period by selling 3,622 units. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.