Sunday, 22 November 2015

Mercedes-Benz ‘LuxeDrive’ comes to the vibrant city of Pune

Michelin Star Chef, Mr. Vikas Khanna with Mercedes - Benz GLE

Michelin Star Chef, Mr. Vikas Khanna with Mercedes - Benz AMG SUV

• LuxeDrive presented a unique combination of adrenaline,
gourmet and haute couture to the queen of Deccan – Pune
• LuxeDrive featured Michelin Star Chef Vikas Khanna who
captivated the guests with his gastronomic delights; while ‘The
Collective’ dazzled the customers with its variant range of
alluring apparel
• A distinctive opportunity to test drive the vehicle of choice,
provision of vehicle evaluation and special trade-in,
personalized finance offers and other attractions were offered
to the potential customers
• After Chandigarh, Gurgaon, Jaipur, Surat, Mumbai, Bengaluru,
Chennai, Ranchi, Nagpur, Hyderabad and Goa, LuxeDrive now
comes to Pune
• LuxeDrive has witnessed a staggering 10000+ walk ins across
the 11 cities so far and aims to reach the abundant potential
customers coherently across the nation
• LuxeDrive will be organized in Coimbatore and Trivandrum after

Pune: Persistently pursuing its philosophy, ‘Live the Best’; Mercedes-Benz
organized a new customer engagement platform, ‘LuxeDrive’, in Pune. The aim
was to leverage the best customer oriented program to potential patrons living
in Pune. The customers experienced an impeccable gastronomic interaction with
Michelin Star Chef, Mr. Vikas Khanna; a fashionable appointment with The
Collective; and an adrenaline rush with AMG models on display. LuxeDrive was
held in Pune on 21st November and 22nd November, 2015 at 133, Laxmi Lawns
Magarpatta, Next to Magarpatta city, Hadapsar, Pune – 411013.
Speaking on the occasion, Roland Folger, Managing Director and CEO,
Mercedes-Benz India, commented, “Opulence, class and exclusivity, this is
what people relate to while investing in a luxury car. The explicit customer
experience defines our brand and its philosophy ‘Live the Best’, this happens
through one of our engaging customer platforms such as LuxeDrive. We want to
convey to our patrons that we value them and would appreciate their constant
feedback that enhances our innovations. Pune is an extremely vibrant city where
ethnic culture meets the progressive lifestyle, making it an ideal combination of
aspirational and authentic luxury car buyers. Since we have set up our
manufacturing hub in the city, it shows our confidence in the ethos and values
of this culture. We want to augment this rendezvous with an experience like
This unique and enthralling Mercedes-Benz LuxeDrive showcased the technical
expertise and superior performance of Mercedes-Benz range of vehicles,
through a series of self-driving and expert driven exercises on a specially
designed test track. Managed by a team of expert drivers, various vehicle dynamics and safety features were experienced by participants in both off-road
and on-road conditions. The visitors experienced the memorable ‘Ah My God!’
feeling with the range of AMG models.
There was also a special zone for exclusive Mercedes-Benz merchandise where
guests chose and took home their favorite merchandise. The special ‘kids’ zone’
with games for engaging the kids while their parents/relatives toured was an
added attraction making LuxeDrive experience a fun-filled family event. The
MercedesTrophy zone had exclusive MercedesTrophy goodies on display that
kept the participants and families engaged throughout. Guests also had the
unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned
car sales team and an opportunity for special trade-in and personalized finance
Mr. Deven Bhandari, Director, B U Bhandari Motors, commented, “Pune
has one of the youngest demographics in the country with the presence of
several prestigious colleges and premium institutions based here, often known
as the Oxford of the East. This has made us more focused on the multitude of
talent and taste for luxurious products and aspirational lifestyles. This has also
resulted in high demand for our fashionable NGCs in the region. Through this
intriguing LuxeDrive initiative, we aim to provide a comprehensive luxury
experience synonymous with our brand to our customers residing in Pune.”
The Collective is a one of its kind, super-premium retail concept, known for its
breadth of exclusive fashion. With over 100 of the world’s best fashion brands
under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants checked out
the clothes and accessories on display at the Luxe Drive website. The website
also facilitates the customer to pre-order clothes or accessories of their choice
which will be delivered to them at the venue.